Live data from Hacker News

Firefox Will Soon Block Third-Party Cookies

yro.slashdot.org

21–30 of 144 posts

Re: Firefox Will Soon Block Third-Party Cookies

#21
post #6

I don't really like this. I work in the advertising industry and retargeting is honestly one of the most exciting things to come out. Sure there are ways of cookieless retargeting, but it is a hassle. I mean, everyone's heard of Samy's Evercookie right? Then there are TCP stack signatures, and other companies like a few European DSPs that use cookieless tracking to track a person (IMO it's quite easy to use a GET pix…

What's wrong with having an opt-in system for tracking?

Re: Firefox Will Soon Block Third-Party Cookies

#22
post #16

Earlier quoted context omitted.

As an internet user , retargeting is honestly one of my #1 targets. I find it super-creepy that some websites show me things based on other websites I visit, and I want a way to stop it.

Why? You visit say... kogan.com.au, they know what fridges you look at. That's intent to buy. You're cookied as #12412214. In the backend, that cookie ID is labeled as FridgeLover. The next website you go to that has an ad slot, when the ad call is made, your anonymized information is submitted, and if the advertiser wins the bid, the advertiser shows you ads of fridges, because the advertiser remembers that cookie I…

"It's relevant" is not a good excuse. Using pieces of my email (like google) or my own friends (like facebook) is the result of that line of thought and extremely invasive and creepy.

Re: Firefox Will Soon Block Third-Party Cookies

#23

Earlier quoted context omitted.

As an internet user , retargeting is honestly one of my #1 targets. I find it super-creepy that some websites show me things based on other websites I visit, and I want a way to stop it.

why is that creepy? Both websites are related through a retargeter. One sends the data over to the other. It's just like they were the same websites or same corporation. If you don't like this then you can avoid theses websites that sell/buy your information. Although that's a good chunk of the Internet. Just make sure you send private information to trusted sites only.

Because it's not opt-in and there's no way to opt-out.

Re: Firefox Will Soon Block Third-Party Cookies

#24
post #16

Earlier quoted context omitted.

As an internet user , retargeting is honestly one of my #1 targets. I find it super-creepy that some websites show me things based on other websites I visit, and I want a way to stop it.

Why? You visit say... kogan.com.au, they know what fridges you look at. That's intent to buy. You're cookied as #12412214. In the backend, that cookie ID is labeled as FridgeLover. The next website you go to that has an ad slot, when the ad call is made, your anonymized information is submitted, and if the advertiser wins the bid, the advertiser shows you ads of fridges, because the advertiser remembers that cookie I…

[deleted]

Re: Firefox Will Soon Block Third-Party Cookies

#25

Earlier quoted context omitted.

As an internet user , retargeting is honestly one of my #1 targets. I find it super-creepy that some websites show me things based on other websites I visit, and I want a way to stop it.

why is that creepy? Both websites are related through a retargeter. One sends the data over to the other. It's just like they were the same websites or same corporation. If you don't like this then you can avoid theses websites that sell/buy your information. Although that's a good chunk of the Internet. Just make sure you send private information to trusted sites only.

If you don't like being filmed in public and face-tracked everywhere you go, just don't ever leave home. Can you picture yourself saying that in 10 years?

Re: Firefox Will Soon Block Third-Party Cookies

#26
post #3

For those about to bemoan the breaking of things like Google Analytics: this patch only blocks third party cookies from domains that the user has never visited before. Since 99% of your visitors will have visited google.com, your Analytics should continue to function even after this update.

Except Google Analytics doesn't use third party cookies so it's a moot point.

https://developers.google.com/analytics/devguides/collection...

Re: Firefox Will Soon Block Third-Party Cookies

#27
post #21
post #6

I don't really like this. I work in the advertising industry and retargeting is honestly one of the most exciting things to come out. Sure there are ways of cookieless retargeting, but it is a hassle. I mean, everyone's heard of Samy's Evercookie right? Then there are TCP stack signatures, and other companies like a few European DSPs that use cookieless tracking to track a person (IMO it's quite easy to use a GET pix…

What's wrong with having an opt-in system for tracking?

It wouldn't work, that's whats wrong with it.

Re: Firefox Will Soon Block Third-Party Cookies

#28
post #18

Earlier quoted context omitted.

Personally I can't stand retargeting, if there is one turn-off I have when visiting websites it is being hounded from site to site by an ad. That signals to me to never ever buy that product. That it is 'exciting' to those in the advertising industry is a signal all by itself. Once a while ago I googled for a bit around the time I was buying a car. For weeks afterwards I got hounded by car ads for some brand. Needles…

There is a general rule of thumb that a person has to look at/interact with/be cognitively aware of an ad at least 7 times before any action can be taken. Showing ads across sites is just one more way to do that. In fact I would rather have relevant ads show up than irrelevant ads. I will admit that many companies out there do overdo their retargeting campaign though. That's what the company does that is mistaken, no…

The psychological requirements to achieve that task and your personal preferences are irrelevant, it is underhanded and obscene.

I will not deny that this is a technological solution to a social problem, and yes it is mismatched, but web browsers need to be managed by responsible stewards that protect their users from abuse (it is abuse).

Re: Firefox Will Soon Block Third-Party Cookies

#29
post #6

I don't really like this. I work in the advertising industry and retargeting is honestly one of the most exciting things to come out. Sure there are ways of cookieless retargeting, but it is a hassle. I mean, everyone's heard of Samy's Evercookie right? Then there are TCP stack signatures, and other companies like a few European DSPs that use cookieless tracking to track a person (IMO it's quite easy to use a GET pix…

Evercookies and analyzing TCP stack signatures are ok but banning third party cookies is like "using a cannon to shoot a mosquito"?!

> Privacy is simple ... Don't submit ...

No it's not: ad companies aren't asking, they are grabbing what they can get. When users say "no" (eg by using adblockers or disabling cookies), these companies ignore that and try to find ways around.

Do you find that ethical?

Re: Firefox Will Soon Block Third-Party Cookies

#30
post #21

Earlier quoted context omitted.

What's wrong with having an opt-in system for tracking?

It wouldn't work, that's whats wrong with it.

That's the idea.

Dictatorships would look at the concept of democracy and say 'it doesn't work' but that doesn't make dictatorships any less objectionable.

Post reply on HN