How To Build A Kick-Ass Growth Team • Hacker News Board

Re: How To Build A Kick-Ass Growth Team

#21

Post by mattbarrie » Wed, Feb 06, 2013, 1:30 PM UTC

alanctgardner2 wrote: post #10

LOTS OF CAPS!!!! I HIRED 4 PEOPLE WHO WERE TOP OF THEIR CLASS! Seriously? This seems like him trying to retroactively explain why he has a good team. Even if his company and his team do their jobs excellently, that doesn't mean he can explain why, or even necessarily create a new team with the same level of success. Frankly, there are a lot of random factors in success. More specifically, as other people have pointed…

The point was to hire the very best you can, which I think is something everyone can agree with.

Re: How To Build A Kick-Ass Growth Team

#22

Post by mattbarrie » Wed, Feb 06, 2013, 1:32 PM UTC

hannes2000 wrote: post #13

"So I have a team of 12 Growth Hackers / Data Scientists / Product Managers-Growth / Whatever the f * you call it - I call them growth ninjas" Is this satire?

I think if you called the team marketing you would struggle to hire people with the right skill sets into it.

Re: How To Build A Kick-Ass Growth Team

#23

Post by lukethomas » Wed, Feb 06, 2013, 1:33 PM UTC

shanelja wrote: post #7

willix wrote: post #5

Earlier quoted context omitted.

Neya - my growth team does more than just sending marketing emails. We are very data-driven and product strategy is also part of our team responsibility. We use machine-learning based classifier for many part of our company funnels

I don't know if it's just me or if I've had a long day, but I can't really understand posts of this kind anymore when they are effectively just buzz words/phrases strung loosely together.

I stopped reading at "hypergrowth"

Re: How To Build A Kick-Ass Growth Team

#24

Post by mattbarrie » Wed, Feb 06, 2013, 1:34 PM UTC

rfergie wrote: post #18

Question for willix: How is growth hacking for freelancer.com different to good marketing for freelancer.com?

Growth is marketing- it's just done with a different set of people than you would do a decade or more ago. Instead of people with MBAs or marketing backgrounds you do it with computer scientists and statisticians, and you base your actions on science; lots of testing and data.

Re: How To Build A Kick-Ass Growth Team

#25

Post by rdouble » Wed, Feb 06, 2013, 1:36 PM UTC

The brave new world where there are no jobs for PhDs so they have to work for the marketing spam department.

Re: How To Build A Kick-Ass Growth Team

#26

Post by rfergie » Wed, Feb 06, 2013, 1:48 PM UTC

mattbarrie wrote: post #24

rfergie wrote: post #18

Question for willix: How is growth hacking for freelancer.com different to good marketing for freelancer.com?

Growth is marketing- it's just done with a different set of people than you would do a decade or more ago. Instead of people with MBAs or marketing backgrounds you do it with computer scientists and statisticians, and you base your actions on science; lots of testing and data.

That is the point I need clarification on.

For a site like freelancer.com (large number of users, entirely online, lifetime value very important) testing and data work very well.

So since marketing is growth, isn't this the approach that would be used by a good marketing department?

Obviously a bad marketing department would do things differently, but a good one would find the activities that gave the steepest growth curve

Re: How To Build A Kick-Ass Growth Team

#27

Post by sergiosgc » Wed, Feb 06, 2013, 2:24 PM UTC

The text is from a marketeer, and it shows. I hit buzzword bingo in a couple of paragraphs. They're not hackers, they're not ninjas. They are marketeers of the big data generation. Nothing new here, move along.

On a side note: average age of 23??? What's with this concept that people in their 40s, 50s or 60s can't be as/more driven than youngsters?

Re: How To Build A Kick-Ass Growth Team

#28

Post by janlukacs » Wed, Feb 06, 2013, 2:29 PM UTC

You lost me at buzzword strategy growth buzzword overhypedbuzzword hacker.

Re: How To Build A Kick-Ass Growth Team

#29

Post by brown9-2 » Wed, Feb 06, 2013, 2:35 PM UTC

shanelja wrote: post #7

willix wrote: post #5

Earlier quoted context omitted.

Neya - my growth team does more than just sending marketing emails. We are very data-driven and product strategy is also part of our team responsibility. We use machine-learning based classifier for many part of our company funnels

I don't know if it's just me or if I've had a long day, but I can't really understand posts of this kind anymore when they are effectively just buzz words/phrases strung loosely together.

This certainly does feel like an elaborate parody.

Re: How To Build A Kick-Ass Growth Team

#30

Post by brown9-2 » Wed, Feb 06, 2013, 2:40 PM UTC

So you want 23 year olds who graduated valedictorians of their universities, have PhDs, are accomplished quantum physicists, capable of answering complex computer science interview questions, familiar with statistics, and can explain the causes of the subprime mortgage crisis?

Why set your bar so low?