Why I Moved From AdRoll to Perfect Audience • Hacker News Board

Re: Why I Moved From AdRoll to Perfect Audience

#21

Post by brandnewlow » Thu, Jan 03, 2013, 1:28 PM UTC

omarchowdhury wrote: post #20

brandnewlow wrote: post #3

This is us :) http://perfectaudience.com Really terrific to see folks appreciating the time we spent slaving over the billing system and trying to make it not completely suck. If anyone on HN is curious about retargeting, especially on Facebook, where low CPMs are plentiful, drop on by!

Is PerfectAudience going to look into CPC billing in the future?

It's possible! We've got so many feature requests rolling in though that it might take a while.

Can you explain why CPC is important to you?

If we did CPC pricing, we'd still be buying the inventory on a CPM basis. That means we'd have to develop an algorithm that determins what CPM to bid based on your CPC bid. To make sure we don't lose money on it, we'd have to add some safety margin in there which ultimately means you're paying more.

Re: Why I Moved From AdRoll to Perfect Audience

#22

Post by brandnewlow » Thu, Jan 03, 2013, 1:31 PM UTC

some1else wrote: post #19

rscale wrote: post #18

Earlier quoted context omitted.

There's an old saying about advertising frequency: The first time people look at any given ad, they don't even see it. The second time, they don't notice it. The third time, they are aware that it is there. The fourth time, they have a fleeting sense that they've seen it somewhere before. The fifth time, they actually read the ad. The sixth time they thumb their nose at it. The seventh time, they start to get a littl…

What a waste of everyone's time and money. This could be brainwashing, but luckily we seem to have developed a sort of banner-blindness to all the visual pollution this kind of marketing had caused.

That's why Perfect Audience has invested bigtime in conversion tracking. Most ad platforms build the bare minimum product and then staff up on sales dudes. That often leaves conversion tracking in the dust.

With Perfect Audience, our customers can store user data like e-mail addresses or order data like price or ID at the time of conversion, and then browse back through that data in our dashboard to see which orders or sign-ups came from their campaigns. We even show you which ad the user clicks on or viwed.

Using tools like this, we make it easy to show how our campaigns are driving ROI and results for the advertiser. No hand-waving.

Re: Why I Moved From AdRoll to Perfect Audience

#23

Post by brandnewlow » Thu, Jan 03, 2013, 1:33 PM UTC

gavinbaker wrote: post #14

Thanks for sharing this. I had a marginal experience with PA and your post is making me take a second look. As an aside, it would be great to see more posts on HN about "why I chose X over Y"

Hi, Gavin,

Feel free to drop me a line anytime at brad@perfectaudience.com.

Launching a product is one thing. Building a brand and a business is another. We had a ton of companies sign up and check us out during the first few weeks. Meanwhile we kep making our tools better and better. We've launched at least 5 major updates in the last month alone. Would love to see if we can hook you up with more sales and conversions.