This article reflects my values and philosophy exactly... However I think the author is underestimating the cost of not following incentives. It's torture.
In this society, I'm a loser precisely because I ignored incentives. I think we live in a failed society so I don't mind that much being a loser in such society. I don't think I would feel any pride being a winner... However, I would very much appreciate the financial comfort of not having to participate in it! So that would be the advantage of being a winner.
It's the great irony; the winners who have the option to not participate, want to participate... And the losers who ignore incentives find that they are forced to participate sooner or later!
Right now I think my current job is probably unethical. Though most people would probably not think so. They just didn't look for the devil in the details.
Most people are lucky to have been following incentives subconsciously, believing that incentives align with economic efficiency and, therefore, moral virtue. I was not so lucky to believe that. Now I have to do stuff that I know to be unethical to free myself. Is this the definition of corruption? Isn't it a worse form of corruption if you don't even bother trying to understand the impact of what you're doing? Or worse, you deceive yourself?