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NYC may require landlords and realtors to disclose the use of AI in listings

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21–30 of 285 posts

Re: NYC may require landlords and realtors to disclose the use of AI in listings

#21

How does this work? Seems more like a law but cities dont have legislatures. Or … ?

Cities have city councils that pass laws.

This likely doesn't even require a new law. There is probably an existing law against deceptive advertising in renting. This is just the mayor announcing that he will interpret the existing law to cover AI generated staging images.

Re: NYC may require landlords and realtors to disclose the use of AI in listings

#22
post #7
post #4

I'm assuming "AI images" means realtors using AI to stage empty rooms with furniture. I'm honestly fine with that as long as it's labeled. Having just done an apartment search a few months ago, AI staged images are surprisingly good quality. It's difficult to detect it as AI when going through a bunch of listings quickly. But yea, I guess it can cause confusion if it sticks a Peloton (or whatever) in a space where it…

I just moved into a new apartment and tried using AI for layout inspiration. Every single attempt expanded the room, shrunk furniture, and even changed where walls were. Landlords should not be using tools to stage units, it's going to lead to false expectations on the size of apartments.

The listings I saw with AI staging usually alternated photos, 1 photo unstaged, the next photo staged.

Which meant you could toggle between the staged and unstaged photo. I didn’t notice any warping or distortion.

Re: NYC may require landlords and realtors to disclose the use of AI in listings

#23
HN title is missing the operative word "secretly". The real title:

> Mayor Mamdani Says Landlords Can’t Secretly Use AI Images to Advertise Properties

The article contents align with the real title: you just disclose AI usage when advertising rentals.

Re: NYC may require landlords and realtors to disclose the use of AI in listings

#25

Isn't literally every photograph taken with a modern iPhone technically an "AI-generated / AI-edited image"?

If you take a photo of your apartment does your iPhone automatically make it twice the size, add modern renovations, paint the walls and add all new furnishings?

Re: NYC may require landlords and realtors to disclose the use of AI in listings

#26
post #4

I'm assuming "AI images" means realtors using AI to stage empty rooms with furniture. I'm honestly fine with that as long as it's labeled. Having just done an apartment search a few months ago, AI staged images are surprisingly good quality. It's difficult to detect it as AI when going through a bunch of listings quickly. But yea, I guess it can cause confusion if it sticks a Peloton (or whatever) in a space where it…

In the 1960s Campbells Soup got in trouble with the FTC for using marbles to raise the ingredients and make the soup look fuller than it was. This was the real standard for deceptive advertising.

I dont care about simulating furniture placement specifically, but most use of AI in advertising that I see today would not be acceptable under that standard.

Re: NYC may require landlords and realtors to disclose the use of AI in listings

#27
Requiring disclosure seems obvious.

Using AI for these pics is also not inherently deceptive though.

I live in an extremely overheated housing market where properties are usually sold/rented long before they actually get completed. I'm fine with landlords using AI in their renders to make claims about how the place will eventually look.

You also see people using AI to put furniture into the image (I assume they are also taking out the furniture that's actually there, belonging to the previous tenant, but doesn't fit their desired aesthetic). Again, nothing _inherently_ deceptive about this.

Main thing is just whether tenants are empowered to back out of the contract if they don't get what they were promised.

Anyone who e.g. uses AI to expand rooms/windows... Jail please.

Re: NYC may require landlords and realtors to disclose the use of AI in listings

#28

Isn't literally every photograph taken with a modern iPhone technically an "AI-generated / AI-edited image"?

Does your iPhone edit the image such that it’s substantially deceptive regarding the quality of the apartment to a reasonable person?

Re: NYC may require landlords and realtors to disclose the use of AI in listings

#29

Earlier quoted context omitted.

well, reading the article Mamdani is cracking down on "deceptive landlord practices" thus it means his administration will apply deceptive landlord practice laws to use of AI images in advertising apartments. At some point if somebody wants to fight the issue they can take it to court. As a general rule you probably don't need new laws to penalize behavior you think should be penalized, there are more than enough law…

I'm not sure why you're downvoted. Many cities have a housing department and they can write and update regulations and requirements (within the scope of their legislatively-granted authority) that have the force of law. Things get set up this way so legislative bodies don't have to write and vote on every detail of every rule. It's possible someone might challenge a rule if they think it oversteps the authority grant…

yeah me neither, maybe it was using the phrase good faith.

I suppose landlords if they think it is very beneficial to use AI to get people to pay more for apartments might fight back, probably free speech or some such thing, some landlords might just do it because they dislike Mamdani.

Anyway I'm not sure if they would need to update much, just issue statement "using AI to create an image that cannot actually happen in reality for an apartment by.. (long winded description follows) is obviously deceptive and falls under current regulations and laws and we will be prosecuting it as such" - this would of course be determined by how things work in NY specifically.

Re: NYC may require landlords and realtors to disclose the use of AI in listings

#30
post #7
post #4

I'm assuming "AI images" means realtors using AI to stage empty rooms with furniture. I'm honestly fine with that as long as it's labeled. Having just done an apartment search a few months ago, AI staged images are surprisingly good quality. It's difficult to detect it as AI when going through a bunch of listings quickly. But yea, I guess it can cause confusion if it sticks a Peloton (or whatever) in a space where it…

I just moved into a new apartment and tried using AI for layout inspiration. Every single attempt expanded the room, shrunk furniture, and even changed where walls were. Landlords should not be using tools to stage units, it's going to lead to false expectations on the size of apartments.

Yeah. With CAD models, every single trick I have tried to make photo mock-ups with an AI image-to-image conversion, whether using a line art or canny edge detector or just a shaded source object, has seen the AI ultimately ignore the cues in some generations, no matter what I do, and I would expect it to work a lot better with room photography.
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