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of course not... because they're eager to sell out the people to the banksters. instead of creating a political push for more funds from the state, they are pushing to get more private donations. it's the wrong way to go.
However, I attempted to figure out what the symbolism in the logo was supposed to be. Disregarding the "fresh, hip, and modern" style that they were going for, I can definitely see how this could have been pitched. From my analysis, the U is supposed to subtly be shaped as a book and the C is supposed to be a loading sign... It's symbolically loading knowledge.
Regardless of the symbolism, my opinion is that it is painfully ugly and not representative of the UC system. If the regents were democratic, I would definitely vote to throw it out.
Edit: I didn't actually see the associated video before posting. [1] At least the book symbolism shined through without knowing that first. That's one plus, I suppose.
If this actually catches on, I'll eat my hat, but from where I'm standing it's one of the worst logos I've ever seen. It's unclear in meaning and borders, uses gradients poorly, and isn't balanced.
Basically, the previous wordmark could have not even existed and no one would have complained.
1. http://www.underconsideration.com/brandnew/archives/ic_uc_we...
Consider the French government logo:
http://en.wikipedia.org/wiki/File:Logo_de_la_R%C3%A9publique...
Instead of replacing everything, the new logo is used only for advertising materials, while the old logo remains on the diplomas.
p.s the new logo looked horrible once it was introduced, but a year later most people don't mind it; though it left a really bad impression on the student body as the university decided to pretty much ignore the popular opinion
pew pew
This seems like deja vu, University of Waterloo was also trying to modernize its logo, didn't go to well: http://www.youtube.com/watch?v=0lF1YfYOumM of course a Hitler interpretation: http://www.youtube.com/watch?v=gHLKp3lwdK0 Instead of replacing everything, the new logo is used only for advertising materials, while the old logo remains on the diplomas. p.s the new logo looked horrible once it was introduced, but a…
In contrast, the UC system's logo actually has some thoughtful elements (the book leaves forming the 'U') that are executed inartfully.
Or, to mince fewer words: Waterloo's new logo looks less ugly to me, circa 2012, than does UC's.
If the aim was to design something modern and minimalistic , the fading gradient at the end of letter 'C' somewhat destroys the point. Clear boundaries would improve the clarity and enhance applicability (on stationaries, prints, etc). I don't mind going modern, but they should do it well with clear purpose.
