Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

breef.com

Post reply on HN
Print view View original

21–30 of 57 posts

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#21

Post by MontgomeryPy »

werber wrote: post #3

Spotify being listed as one of the brands doing AI right is jarring to me. It’s the only one of the companies mentioned where I’ve had multiple conversations with non tech people about how much they hate their AI usage. Specifically in their case the drift to AI produced and performed music in the playlists that are not explicitly labeled as AI. And there seems to be a nuance to what uses people are ok with, large la…

Same with the 'doing AI right' Netflix example for me. Showing me the same exact recommendations in each tray but in a different order isn't helping.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#22

Post by cmiles74 »

whynotisay wrote: post #17

[flagged]

Strong disagreement on this one, I think the coverage has proven that the current crop if anti-LLM sentiment is a much bigger thing then whatever is happening on this website.

In the case of AI generated imagery, maybe it will get to the point where people can't tell just by looking at it. If it does, at what cost? It seems to me that token cost is rising, I can't help but wonder if hiring an illustrator might end up being less expensive in the long run.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#23

Post by werber »

cmiles74 wrote: post #19
shevy-java wrote: post #12

Earlier quoted context omitted.

Now, personally I want AI to disappear, but music is one of the few areas where AI COULD be potentially useful. The reason I say this is because for music, the criterium should be whether the music is good or bad, not who made it. I still think humans are better than AI, but there were audio tracks fully AI generated which was not bad. It does not convince me into one of those humans who fell for the skynet trap and…

I feel that "good" music has some emotional resonance with me, at some level. In my opinion AI won't ever be able generate what I'm looking for, it always strikes me as somewhat bland or seems too much like another track. Background music in distracting environments, where the listening is maybe the third or fourth thing I'm doing, maybe AI will be acceptable.

https://www.audible.ca/fr_CA/pd/What-Could-Go-Wrong-Livre-Au... , this podcast (which I guess is now only available as a book) was really interesting, about 3/4 of the way through they tackle the emotional resonance bit, with one of the people from Broken Social Scene, and the artist kinda breaks down because the AI model they were experimenting with was able to replicate the "humanness" of music that loved. All in all it was a really interesting program, but the music section was probably the most fascinating.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#24

Post by skydhash »

shevy-java wrote: post #12
werber wrote: post #3

Spotify being listed as one of the brands doing AI right is jarring to me. It’s the only one of the companies mentioned where I’ve had multiple conversations with non tech people about how much they hate their AI usage. Specifically in their case the drift to AI produced and performed music in the playlists that are not explicitly labeled as AI. And there seems to be a nuance to what uses people are ok with, large la…

Now, personally I want AI to disappear, but music is one of the few areas where AI COULD be potentially useful. The reason I say this is because for music, the criterium should be whether the music is good or bad, not who made it. I still think humans are better than AI, but there were audio tracks fully AI generated which was not bad. It does not convince me into one of those humans who fell for the skynet trap and…

> The reason I say this is because for music, the criterium should be whether the music is good or bad, not who made it

The first thing I do when I find a nice track is to lookup the album and the artist. I may not like all the tracks on the album, or all the albums of the artists. But the album vision and the artist motivation and skills is why an album (I listen by album) get added to my collection. That collection is meaningful for me, not for the quality of the tracks (which is fairly subjective) but the emotional resonance I have with it. Kinda like the house I grew up vs a random penthouse. An AI produce piece may be nice, but it won’t have the emotional depth to anchor it for me.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#25

Post by [deleted] »

werber wrote: post #3

Spotify being listed as one of the brands doing AI right is jarring to me. It’s the only one of the companies mentioned where I’ve had multiple conversations with non tech people about how much they hate their AI usage. Specifically in their case the drift to AI produced and performed music in the playlists that are not explicitly labeled as AI. And there seems to be a nuance to what uses people are ok with, large la…

[deleted]

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#26

Post by singpolyma3 »

shevy-java wrote: post #12
werber wrote: post #3

Spotify being listed as one of the brands doing AI right is jarring to me. It’s the only one of the companies mentioned where I’ve had multiple conversations with non tech people about how much they hate their AI usage. Specifically in their case the drift to AI produced and performed music in the playlists that are not explicitly labeled as AI. And there seems to be a nuance to what uses people are ok with, large la…

Now, personally I want AI to disappear, but music is one of the few areas where AI COULD be potentially useful. The reason I say this is because for music, the criterium should be whether the music is good or bad, not who made it. I still think humans are better than AI, but there were audio tracks fully AI generated which was not bad. It does not convince me into one of those humans who fell for the skynet trap and…

How is this different from any other use of AI? Of course the criteria for everything should be good or bad not who made it.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#27

Post by watwut »

MontgomeryPy wrote: post #21
werber wrote: post #3

Spotify being listed as one of the brands doing AI right is jarring to me. It’s the only one of the companies mentioned where I’ve had multiple conversations with non tech people about how much they hate their AI usage. Specifically in their case the drift to AI produced and performed music in the playlists that are not explicitly labeled as AI. And there seems to be a nuance to what uses people are ok with, large la…

Same with the 'doing AI right' Netflix example for me. Showing me the same exact recommendations in each tray but in a different order isn't helping.

That is how netflix was before ai too.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#28

Post by RiverCrochet »

whynotisay wrote: post #17

[flagged]

Consumers and gamers are already alienated. If the price of RAM keeps going up I'm not sure much technology will actually be here to stay. What's the point of AI "art" anyway if everyone needs $10,000 devices to interact with the content? AI isn't going to raise wages, it's just going to enable people to produce more for the same wage.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#29

Post by HarHarVeryFunny »

whynotisay wrote: post #17

[flagged]

> Soon - and even now - there are people getting away with using it that you guys can’t detect.

Sure, but that seems largely irrelevant to what's being discussed here.

The public in general is anti-AI, so any marketeer thinking that associating AI with their brand is a positive is misreading the room, and any thinking that the public are unable to detect it most of the time, especially in something like a video, are just wrong.

Is that going to change - will AI-generated content become harder to detect? Sure, but "we know the public hate this, but we can con them" doesn't really sound like a recipe for success. In a world increasingly awash with AI generated content, it's easy to predict that human-generated content and interaction is going to be increasingly valued, and smart companies will realize this.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#30

Post by GolfPopper »

whynotisay wrote: post #17

[flagged]

Do HN luddites realize the technology is here to stay?

Oh, I get that. LLMs are here to stay, like pyramid and Ponzi schemes, like Bitcoin and NFTs. It will be here until it isn't or we aren't. (And it just may help with that last.)

Post reply on HN