Live data from Hacker News

Papa Johns Can Predict When Your Fridge Is Empty

adexchanger.com

21–30 of 79 posts

Re: Papa Johns Can Predict When Your Fridge Is Empty

#21

Earlier quoted context omitted.

Isn’t that the default though? Maybe I’m rare in that what you describe is literally how I’ve always done it, but are there more people getting groceries delivered than shopping in store now? Stores seem plenty full to me.

Even in person at major chains with deep pockets, they can track habits and employ tactics to manipulate behavior. There has been talking (maybe tests as well) of using facial recognition to manipulate digital price tags on shelves based on the buyer. Several states are already working to pass legislation to block this. There was that widely published issue years ago of Target starting to advertise pregnancy related…

The NY Times article about Target marketing to expectant mothers - see https://web.archive.org/web/20120216181457/http://www.nytime...

  “My daughter got this in the mail!” he said. “She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?”

  The manager didn’t have any idea what the man was talking about. He looked at the mailer. Sure enough, it was addressed to the man’s daughter and contained advertisements for maternity clothing, nursery furniture and pictures of smiling infants. The manager apologized and then called a few days later to apologize again.

  On the phone, though, the father was somewhat abashed. “I had a talk with my daughter,” he said. “It turns out there’s been some activities in my house I haven’t been completely aware of. She’s due in August. I owe you an apology.”
Even though they tried to be subtle about marketing pregnancy-related products to new mothers, they didn't go far enough.

Perhaps a graphic, on the front page, above the fold, pointing to pregnancy-related sales on interior pages of the flyer. Non pregnancy-related sales should dominate the front page.

Re: Papa Johns Can Predict When Your Fridge Is Empty

#22

This has been in the pipeline for a while now. This is an NYT article from 2012 talking about how Target were, well, targeting women they thought were pregnant based on their shopping habits because that's one of the few points in life when people's shopping habits are maleable: https://archive.is/CUo8O

[deleted]

Re: Papa Johns Can Predict When Your Fridge Is Empty

#23
post #2

idea is to reach hungry consumers by “knowing what is in their fridge without being too creepy,” lol I think they forgot to realize this is incredibly unsettling and creepy

Companies have been targeting people with ads when they think they're the most vulnerable for ages. What's bold about this is how not at all subtle it is. "We know there's no food in your fridge. Order a pizza!" seems like something that should make people uncomfortable.

Re: Papa Johns Can Predict When Your Fridge Is Empty

#24

Instacart users should be upset about their data being packaged up and sold. Or maybe there should be half-decent privacy laws that protect them. Otherwise you just get this corporate-orwellianism. Anyways, I wonder if instacart can predict political affiliation. I bet their data scientists have at least tried.

> Instacart users should be upset about their data being packaged up and sold.

Instacart users should have been upset about that while reading Instacart's privacy policy prior to signing up and refused to use the service in the first place. Having their data being packaged up and sold was something every user already agreed to.

Re: Papa Johns Can Predict When Your Fridge Is Empty

#25

Earlier quoted context omitted.

Isn’t that the default though? Maybe I’m rare in that what you describe is literally how I’ve always done it, but are there more people getting groceries delivered than shopping in store now? Stores seem plenty full to me.

Even in person at major chains with deep pockets, they can track habits and employ tactics to manipulate behavior. There has been talking (maybe tests as well) of using facial recognition to manipulate digital price tags on shelves based on the buyer. Several states are already working to pass legislation to block this. There was that widely published issue years ago of Target starting to advertise pregnancy related…

Last week I had a self-checkout flag a clerk and present them a video of me moving some items around to ensure I wasn't trying to get away with something.

Re: Papa Johns Can Predict When Your Fridge Is Empty

#27

Instacart users should be upset about their data being packaged up and sold. Or maybe there should be half-decent privacy laws that protect them. Otherwise you just get this corporate-orwellianism. Anyways, I wonder if instacart can predict political affiliation. I bet their data scientists have at least tried.

People will quite literally sell their first-born for convenience.

Re: Papa Johns Can Predict When Your Fridge Is Empty

#28
post #11

Is this a submarine article[1] by instacart to sell their consumers data? feels like a glowing review of the data. And why would papa jhons accept to be a part of this campaign? [1] https://www.paulgraham.com/submarine.html

This is absolutely an ad and you can bet Papa Johns signed off on it. Their Chief Marketing Officer provided quotes. Adexchanger is a site about ads owned by an ad company (Access Intelligence, LLC).

If this ad campaign backfires on them it won't be the first time. They were sued for illegally spamming 500,000 people over text with ads. (https://arstechnica.com/tech-policy/2012/11/papa-johns-faces...). Although ultimately, they got away with paying out just 11 million in cash and a whole lot of coupons for their pizza to a tiny fraction of the people they spammed so maybe it was worth it to them in the end.

Re: Papa Johns Can Predict When Your Fridge Is Empty

#29

Earlier quoted context omitted.

Even in person at major chains with deep pockets, they can track habits and employ tactics to manipulate behavior. There has been talking (maybe tests as well) of using facial recognition to manipulate digital price tags on shelves based on the buyer. Several states are already working to pass legislation to block this. There was that widely published issue years ago of Target starting to advertise pregnancy related…

The NY Times article about Target marketing to expectant mothers - see https://web.archive.org/web/20120216181457/http://www.nytime... “My daughter got this in the mail!” he said. “She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?” The manager didn’t have any idea what the man was talking about. He looked at the mailer. Sure enough,…

The fact that the guy apologized was a failure on his part. He should have escalated the matter to corporate, since what they did was incredibly creepy and disgusting. The manager shouldn't have apologized either - the apology should have come from the corporate executive who authorized this plan of action in the beginning. The manager likely had zero involvement in the ad whatsoever.

Targeted advertisement (and, modern advertisement in general) should be illegal. I don't consent to having my attention stolen by these scumbags

Re: Papa Johns Can Predict When Your Fridge Is Empty

#30

Earlier quoted context omitted.

Even in person at major chains with deep pockets, they can track habits and employ tactics to manipulate behavior. There has been talking (maybe tests as well) of using facial recognition to manipulate digital price tags on shelves based on the buyer. Several states are already working to pass legislation to block this. There was that widely published issue years ago of Target starting to advertise pregnancy related…

It needs to be pointed out that for food items, it's already against the law to engage in price customization if the retailer accepts SNAP, which pretty much all grocery stores do. SNAP recipients cannot be charge more than or less than other customers. If Walmart wants to charge someone 50% for a video game because their algorithm says that customer will pay it, they might be able to get away with that, but for food…

Yes, I remember this coming up when the current admin took away or limited many people's SNAP benefits, and a few smaller retailers wanted to throw them a bone, only to understand that it was illegal to do so unless they charged the lower price for all customers, both SNAP and non-SNAP. They didn't want to do that, so the SNAP recipients suffered as a result.
Post reply on HN