Google Play comes to Google Apps: Enterprises can distribute apps internally

This is perfect timing for a video streaming solution I've been working on.

I'm trying to build a video capture program and a google tv app that talk to each other so I can stream video around our LAN. The video capture box would probably be in the $1000 range. Then each tv that wants to see that stream would only need a $100 Vizio Google TV box and the private android app. Now that I know I can build an app that won't be in the public Play store, but will be accessible easily to accounts on our domain, I can make that app much more specific.

I could see this being really popular with companies who use a lot of TVs for signage. The first thing that comes to mind for me is all the TVs in airports showing departure and arrival information.

It's just a fanciful name for their content marketplace. The name making sense is less important than building the association between what the business does and the symbol that is the word.

Sometimes a fanciful name is better than a logical name because it decreases the risk of ambiguity among consumers (and so you don't end up in legal battles over very generic sounding names as can be seen with both Apple and Amazon using App Store). It also means their scope isn't limited by their name and they can move into new markets.

Apple, Amazon, Google, and many others all have company names that make no sense and I vastly prefer that to the more accurate names Consumer Electronics or Search Corporation.

I would love to be able to git clone IE like I can right now with AOSP and Chrome.

Because they don't just want to sell apps. They want you to get all your digital content from the play store; music, video, ebooks and games/apps. Play seems a fairly good and obvious name for that to me.

The Android Market app store was the biggest part and served as the framework but Google Play wasn't a renaming of the Android Market but rather was created to merge Android Market, Google Music, Google Books, and everything else Google sold to consumers into one store. Android Market wouldn't make sense as a name because you don't need an Android device to buy anything, with the exception of Android Apps, on Google Play (though if you want one you can buy an Android device on Google Play). Google Play media purchases are all playable on your computer.