I remember reading a hypothesis that Egyptian fractions were (are?) easier for innumerate people to reason about intuitively. That is, the division of N into M equal parts is easier if everyone gets the same pieces. For example, if I divide three gold bars between seven people naively, some of them get bars that are 3/7 long and some get three small pieces of 1/7 the amount. If instead I give everyone a 1/4 bar, a 1/…
The two people getting the 1/7 + 2/7 pairs can easily verify they are not getting shortchanged, simply by putting their next to one of the 3/7 bars to make sure they add up to the right length.
(Someone dividing 7 sacks of grain among 3 people can do something similar. Maybe they compare two shares of grain on a balance.)
But if you're trying to give everyone a 1/4 bar, a 1/7 bar and a 1/28 bar, sure, it's “trivially obvious to be fair” if you believe you can divide a 1/4 bar into seven exactly equal pieces. But you can't, some will be a little bigger and some will be a little smaller. Seriously, have you ever tried to cut something us unmanageable as a metal bar into seven equal pieces?