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The American World Cup Introduced Ad Breaks–and Everyone Hates It

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Re: The American World Cup Introduced Ad Breaks–and Everyone Hates It

#21

Post by lubujackson »

GCUMstlyHarmls wrote: post #18
canyp wrote: post #7

Earlier quoted context omitted.

I have always joked the Super Bowl was a long commercial with football breaks in between. Guess they're going for soccer this time too.

Wow, I have no idea how accurate it is, NFL is not in my country, but google says there is about 11-16 minutes of actual play?? Commercials, 45 – 60 mins "Standing Around" & Stoppages, 65 – 75 mins The Halftime Show, 25 – 30 mins Replays & Commentary, 15 – 20 mins Actual Football Action - The ball is live and in play, 11 – 16 mins versus what it says about AFL, Actual Football Action - The ball is live and in play, 8…

A game is 60 minutes, broken into 15 minute quarters. The play starts, the clock starts. The televised game is almost 3x that, but at least most of that is actually part of the game flow. Each play is basically a 15 second sprint.

Re: The American World Cup Introduced Ad Breaks–and Everyone Hates It

#22

Post by H4cks0r1337 »

mongol wrote: post #4

This is probably the most disruptive change that has been introduced to the sport. Every world cup has introduced something new, such as yellow / red cards, 3 points for victory, goal line technology, VAR, and so on. This year there is a time limit until you must perform a throw-in, among other things. But also these "hydration breaks". I think they have crossed a line. It is so obviously not for the benefit of the g…

It's clear that "hydration breaks" are only for the ads, because up until now players had no problem drinking during one of the match interruptions like corner kick, free kick etc

Re: The American World Cup Introduced Ad Breaks–and Everyone Hates It

#23

Post by bigstrat2003 »

GCUMstlyHarmls wrote: post #18
canyp wrote: post #7

Earlier quoted context omitted.

I have always joked the Super Bowl was a long commercial with football breaks in between. Guess they're going for soccer this time too.

Wow, I have no idea how accurate it is, NFL is not in my country, but google says there is about 11-16 minutes of actual play?? Commercials, 45 – 60 mins "Standing Around" & Stoppages, 65 – 75 mins The Halftime Show, 25 – 30 mins Replays & Commentary, 15 – 20 mins Actual Football Action - The ball is live and in play, 11 – 16 mins versus what it says about AFL, Actual Football Action - The ball is live and in play, 8…

The stat you read is flat out inaccurate. There are 60 minutes where the clock is running, and the vast majority of that is with the ball live and in play. I would say something like 45+ minutes out of the 60. Also, in fairness I've been to a couple of NFL games, and the commercial breaks tend to happen when the game clock is paused by the flow of the game anyway (team calls timeout, referees are reviewing a play, and so on). It's uncommon for the game at the stadium to be stopped waiting for the broadcasters to show their commercials.

Re: The American World Cup Introduced Ad Breaks–and Everyone Hates It

#27

Post by mongol »

thatguy0900 wrote: post #13
asdff wrote: post #8

Earlier quoted context omitted.

The ads are so stupid too because you know absolutely no one on earth is buying some product because it is on a dugout or they named a stadium after it. "Oh I'll bank with SoFi because they payed for naming rights," Only someone in marketing would think like that. It's like they've been drinking the kool aid so long they don't know how stupid it all looks to normal people. "Kia forum, great I'll go buy a Kia!" Sorry,…

I've heard it explained that they don't expect direct sales, but when you need a bank and your looking at options you'll realize you've heard of sofi so it must be better than the ones you've never heard of. I don't know how that train of thought applies to things like coke ads though

This makes sense. Most people would prefer to do business with a company they know about slnce before. You need to put "I recognize this, this is familiar" into prospective customers' brains. Then later marketing can convince you it is the right choice for your savings.

Re: The American World Cup Introduced Ad Breaks–and Everyone Hates It

#28

Post by canyp »

lern_too_spel wrote: post #20
canyp wrote: post #7

Earlier quoted context omitted.

I have always joked the Super Bowl was a long commercial with football breaks in between. Guess they're going for soccer this time too.

Imagine the in-person experience. While the long stoppages for the benefit of TV advertisers are taking place, absolutely nothing is happening in the stadium. Untelevised sports offer a far superior in person experience in the US, but most people don't even think about this entertainment option.

The math alone doesn't do it justice anyway because the context switch is terrible. Why can't I just think about the play that just unfolded and discuss with others? Basketball has the same clock mechanics too and it is nowhere near as tainted with ads.

For reference, soccer matches have traditionally been 45 min half, 15 min commercials, 45 min second half.

Re: The American World Cup Introduced Ad Breaks–and Everyone Hates It

#29

Post by hulitu »

RedCardRef wrote: post #6

You guys have no idea how bad things can get. As an average IPL game of T20 cricket viewer can tell you. Basically every over consists of 6 balls bowled, times 40(each team gets 20 overs) And ads are sold on each ball, so 240 ad slots for sale, these are overlay ads, so basically the feed gets reduced to 70% of the screen and you see an ad for the remaning 30% typically for 5 secs. On top of this after each over(6 ba…

> You guys have no idea how bad things can get.

Speak for yourself. /s After seeing "sitcoms" where an unseen audience "laughs" at the "funny" parts, i think there is still room for improvement. We can have some "crying" when it is a sad scene. And of course, all of these, unskipable.

Re: The American World Cup Introduced Ad Breaks–and Everyone Hates It

#30

Post by hulitu »

halJordan wrote: post #14
RedCardRef wrote: post #6

You guys have no idea how bad things can get. As an average IPL game of T20 cricket viewer can tell you. Basically every over consists of 6 balls bowled, times 40(each team gets 20 overs) And ads are sold on each ball, so 240 ad slots for sale, these are overlay ads, so basically the feed gets reduced to 70% of the screen and you see an ad for the remaning 30% typically for 5 secs. On top of this after each over(6 ba…

Ive held a long belief that sports fans are a main demographic that has allowed enshittification of tv to happen. Without you guys eating this up and asking for more where would we be?

American sitcoms ? It is funny, laugh. /s
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