I looked and went, "WTF is that? Looks like a record cutting machine"
Scrolled down
WTAF
I'm a total TE fanboi, I have the OP1F and OP-XY, they're everything I ever wanted and my MPC and Digitakt haven't be touched in months. And the Digitone Keys is unplugged propped against the bookshelf. It's extraordinary how addictive these two little synths are for making things happen.
The APC-2, however, is a fascinating outcome of what happens when you have a bunch of creative people who like - and can - do things that are new to them and make them new to others. It's no wonder they keep getting asked to do cool stuff like Panic's Playdate, Baidu's Raven, Nothing Smartphones and Headphones.
TE have retained this incredible playful vibe that has long drained from Sony and Apple.
I've heard every lazy comment about hipsters and rich kids who are supposedly their target audience, and the cost of the products, as if the visible ingredients are all that accounting measure. Swiss watches cost orders of magnitude more than TE's amazing inventions, and their only purpose seems to be to remind the wearer how amazing they are when they look at it.
"God, I'm good," thought the Rolex wearer as he glanced at his wrist.
Hipsters will buy anything that looks cool. But that doesn’t mean anything that looks cool was made for them.