The Neo seems to fill the same niche that the Chromebook once did, and, since she's already in the Apple ecosystem due to her iPhone, an "Apple Chromebook" seems like an attractive proposition.
MacBook Neo is so popular that Apple doubled production
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Re: MacBook Neo is so popular that Apple doubled production
#22Looking at tech specs, it seems like the one with 512GB drive might be serviceable. I have a very old 256GB Air and I struggle to keep enough drive space open to have XCode installed on it.
Re: MacBook Neo is so popular that Apple doubled production
#23I’m not shocked in the slightest. Great price point for younger folks to buy or be given as a gift, the build quality is good for what it is and it is snappy for most uses. It’s many years too late IMO but I suppose the economics only made sense once they controlled their own chipset. I imagine doing this in the intel days would have been a far worse choice
Not even young people: I have a very expensive MacBook Pro M5 i got from work, but my personal laptop is old and needs replacing. I’m a well-paid senior software developer and could afford any computer I wanted. But the MacBook Neo is a top contender even for me. I mostly need something for like editing documents, hobby coding and watching YouTube videos. It runs Codex or Gemini-CLI fine. For the price point, it seem…
Re: MacBook Neo is so popular that Apple doubled production
#24The thing about Apple is that as the "IT" guy for my family, its ecosystem is the one which needs the least attention from me.
It really just works.
They have used Windows and Linux before (my kids and wife, that is), but something is always not quite right and needs my involvement.
These days gone 100% Mac, my interventions are usually initial setup and whenever the Samsung printer jams.
Re: MacBook Neo is so popular that Apple doubled production
#25Re: MacBook Neo is so popular that Apple doubled production
#26It's amazing you can get an iPad for $349 and a Macbook for $599. Even the plastic 2009 macbook alone was $999 at the lowest. Very strange to see a company do this when everything else just seems to have gone up and up.
Since then I have bought countless MacBooks and some other models (I like to refresh every 1-3 years and then my old model typically gets passed along to other family members).
Trying to get students to use your product is a good strategy.
Also, people tend to mix pricing increases with inflation. When I my first iPhone 3G, it cost 500-700 Euro if you were able to get your hands on one without a subscription (remember when iPhones were provider-exclusive?) [1]
An inflation calculator for my country tells that this is 753-1054 in current Euros. The iPhone 17 is now sold here for 839 Euro new. Same ballpark.
[1] https://www.iculture.nl/nieuws/iphone-3g-als-los-toestel-87-...
Re: MacBook Neo is so popular that Apple doubled production
#27It's amazing you can get an iPad for $349 and a Macbook for $599. Even the plastic 2009 macbook alone was $999 at the lowest. Very strange to see a company do this when everything else just seems to have gone up and up.
My understanding is that Apple has been seeing market share issues at the low end, especially in education. Since everybody has a phone, the "casual" computer market is full of Chromebooks at cheap laptops. Laptops are a tool (again?) instead of a necessity.
Re: MacBook Neo is so popular that Apple doubled production
#28It's always surprising when companies don't understand that people what inexpensive, quality goods. The original Ford Maverick retailed for $19,995, Ford absolutely could not keep up with production. Ultimately, they raised prices both because they could and in order to reduce demand because they could not actually product enough units.
Re: MacBook Neo is so popular that Apple doubled production
#29I’m not shocked in the slightest. Great price point for younger folks to buy or be given as a gift, the build quality is good for what it is and it is snappy for most uses. It’s many years too late IMO but I suppose the economics only made sense once they controlled their own chipset. I imagine doing this in the intel days would have been a far worse choice
It actually was done in the Intel days, and it was also wildly popular - https://en.wikipedia.org/wiki/Asus_Eee_PC
Re: MacBook Neo is so popular that Apple doubled production
#30It's amazing you can get an iPad for $349 and a Macbook for $599. Even the plastic 2009 macbook alone was $999 at the lowest. Very strange to see a company do this when everything else just seems to have gone up and up.