> called Attribution Level 1, as a standard feature of web browsers
We need to eliminate private companies from our browsers in general. Many years ago they called it "acceptable ads".
The advertising cartel coming to your web browser
21–30 of 76 posts
Re: The advertising cartel coming to your web browser
#22Closed immediately due to the invasive "using this site means you agree to our terms of service!!" Popup
Re: The advertising cartel coming to your web browser
#23You can tell who works in adtech
Re: The advertising cartel coming to your web browser
#24> Don’t look for a section on permissions or consent in that document, by the way. There isn’t one. And nothing about nerd lawyer stuff like “opt out of sale” or “objections to processing” in there, either. The Big Tech companies want a two-track system, where other companies’ ad features are required to do all the privacy regulation hassles, but the browser’s own built-in tracking feature is something that people ha…
That’s what the Do Not Track signal was for, but tech bros still don’t get consent sooooooooo…
Re: The advertising cartel coming to your web browser
#25Closed immediately due to the invasive "using this site means you agree to our terms of service!!" Popup
Did you read it?
Re: The advertising cartel coming to your web browser
#26The next time anyone on HN says "GDPR should've been a setting in the browser", I'll just point them to this. This is what browser vendors are making as a default setting.
Re: The advertising cartel coming to your web browser
#27Earlier quoted context omitted.
> Agreed, this can't be worse than what it's replacing. The mistake is assuming this replaces anything instead of becoming just one more piece of the tracking puzzle. Even if it did "replace" cookies or whatever, it's strictly worse than "before" because it's giving advertising a front seat in the browser. My browser should be doing precisely nothing to help you attribute your ad impressions or whatever. But now Mozi…
This is a debate I've seen many times now on HN. I sympathize with what you're saying, but the flip side is that many users seem to prefer a free ad-supported funding model over a paid, ad-free model. If a site is going to be serving me ads anyway, then all else being equal I'd rather them make as much money off each impression as possible to incentivize them to keep providing me with free services. The privacy and r…
> many users seem to prefer a free ad-supported funding model over a paid, ad-free model.
You don't need pervasive and invasive tracking and wholesale trading of your data to display advertising.
Re: The advertising cartel coming to your web browser
#28Earlier quoted context omitted.
> Agreed, this can't be worse than what it's replacing. Why can't it?
Because as GP alluded to, the thing it's replacing (cookies) already does exactly the same thing but isn't anonymized.
> the thing it's replacing (cookies) already does exactly the same thing but isn't anonymized.
No idea what it's replacing. Cookies is a red herring. Tracking involves more than just cookies.
Re: The advertising cartel coming to your web browser
#29So they “reinvented” HTTP cookies but with only advertisers? > Technically, the way it works is that a script running on a site with ads asks the browser to record an ad impression. Then the browser keeps a record of ads seen from all the sites you visit. Later, when you buy something, the retail site can ask the browser to generate a “conversion report” that can be passed to a centralized aggregation service.
Sort of. Cookies track you as an individual with a unique identifier. The conversion report only tracks anonymized aggregate statistics that can't be used to identify you as an individual.
> The conversion report only tracks anonymized aggregate statistics that can't be used to identify you as an individual.
Combined with the other 200+ tracking points from your machine... Yes, yes you can be identified.
Re: The advertising cartel coming to your web browser
#30Earlier quoted context omitted.
Do you want to click through and spend money on the ads? If not you aren't really working towards them paying a lot for ads, right?
Maybe? Depends on what the ads are for. Obviously I'm not going to buy something I don't actually want just to support the site I'm on, but I have no particular objection to buying something I discovered through an ad if it's something I would buy anyway if I discovered it organically.
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