Live data from Hacker News

A digital billboard company has the technology to make 3D ads on moving trucks

thedrive.com

21–30 of 53 posts

Re: A digital billboard company has the technology to make 3D ads on moving trucks

#21
post #14

I bet the Teslas are going to love that. What was that about not needing LIDAR?

If your eyeballs can distinguish it, cameras can distinguish it. This looks like it’s probably a hazard for humans too.

Human eyeballs and visual system are a whole lot better than Tesla cameras.

Re: A digital billboard company has the technology to make 3D ads on moving trucks

#22
post #14

I bet the Teslas are going to love that. What was that about not needing LIDAR?

If your eyeballs can distinguish it, cameras can distinguish it. This looks like it’s probably a hazard for humans too.

Full self driving is only two years away, right?

Re: A digital billboard company has the technology to make 3D ads on moving trucks

#23
post #18

What could a movement to directly punish advertisers look like? Ones who pass a certain threshold of ruining the venue they're sponsoring or generally worsen a community, online or off. Why do they get a pass, no matter how far they encroach on ruining environments and institutions?

When lawful jerks become enough of a problem a common approach is to outlaw the worst of their jerk-y behavior. The state is set up to collect and investigate complaints, issue sometimes-escalating fines, hear appeals, etc., all on behalf of we the people, so that another organization doesn't have to manage doling out "punishment".

For example, my state doesn't have billboards, because they're illegal here and that law is well-enforced. That's a method of "punishing advertisers" who would go too far toward ruining our views.

I'm not sure what a legal, non-governmental solution would look like. Consumer boycotts can work, but are hard to organize and sustain. Egging their offices? Tar and feathers? Oh, wait, I said legal...

Re: A digital billboard company has the technology to make 3D ads on moving trucks

#24
They are bog standard 2D flat panels with 3d scenes on them to anyone wondering how they can possibly work.

The billboard ads on buildings shown in the article are also 2d. They look really bad in person unless you close one eye and watch exactly at the intended perspective (or instagram it with a misleading “omg wow new 3d billboards” caption as many do).

Re: A digital billboard company has the technology to make 3D ads on moving trucks

#26
> Invidis quotes CEO Jonnathan Trilleras. “With a super-fine pixel pitch, a high refresh rate, and a curved-screen design, we create a much wider viewing angle that makes anamorphic content look indistinguishable from reality.”

Ok, it's not real 3D, but only fake 3D. It looks annoying and dangerous anyway.

Re: A digital billboard company has the technology to make 3D ads on moving trucks

#30
Five or ten years ago, the local Kroger introduced 3D, photorealistic, shaded stickers as advertisements on the floor. I once nearly fell over because, after peering at something on a shelf, I went to take a step back and caught sight of a floor sticker out of the corner of my eye. I instinctively tried to step over this fictional obstacle, even though I had just noted it moments earlier as I walked up.

I assume I wasn't the only one to have this problem, because they were gone by the next time I went shopping.

That said, there are so many drivers already distracted by their phones and 'infotainment' systems that I don't know if obnoxious advertisements will make things any worse.

Post reply on HN