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Color Will Shut Down on December 31st

color.com

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Re: Color Will Shut Down on December 31st

#21

Post by bvdbijl »

jfb wrote: post #17
earllee wrote: post #11

I remember reading about Color from the get-go and being astounded by the inordinate amount of money invested in this idea. Not surprised to see how it turned out.

What was the idea, again?

Something like live mobile streaming? http://color.com/about :

    At Color, we believe in the opportunity that the new mobile era presents and are excited about developing products that transform the way people share the stories of their lives.

    We work collaboratively, iterate often, and enjoy problem solving. Color is a company of entrepreneurs and innovators, highly skilled in their respective specialties, constantly striving to learn and grow.

    We’ve cultivated a very relaxed and informal culture and enjoy our extra curricular activities, which include but are not limited to: ping pong tournaments, ball pit acrobatics and impromptu poker nights.
I really have no idea

Re: Color Will Shut Down on December 31st

#22

Post by georgemcbay »

francesca wrote: post #2

In 1.5 years, $41 M gone. This company was full of so much drama. It's a shame that really good investors had to deal with a lot of grime.

As investors, isn't it part of their job to ensure the people they are giving boatloads of money to aren't grime?

I agree that the whole story of Color was a "shame", but the whole thing sounded like an overhyped pipedream to most onlookers to begin with, so when it turns out that's what it was I'm not going to cry a river for the investors.

Re: Color Will Shut Down on December 31st

#23

Post by jfb »

bvdbijl wrote: post #21
jfb wrote: post #17

Earlier quoted context omitted.

What was the idea, again?

Something like live mobile streaming? http://color.com/about : At Color, we believe in the opportunity that the new mobile era presents and are excited about developing products that transform the way people share the stories of their lives. We work collaboratively, iterate often, and enjoy problem solving. Color is a company of entrepreneurs and innovators, highly skilled in their respective specialties, constantly…

It seems like someone with a modicum of jargon, zero ethics, and balls of brass would be able to suck a nearly unlimited amount of cash out of the herd mentality that rules VC. Perhaps there's a startup idea in there.

Re: Color Will Shut Down on December 31st

#26

Post by hallman76 »

jfb wrote: post #17
earllee wrote: post #11

I remember reading about Color from the get-go and being astounded by the inordinate amount of money invested in this idea. Not surprised to see how it turned out.

What was the idea, again?

Initially, Color was for photo sharing around a place and time. For example, if you and I are using the Color app at the same party we would see each others photos even if we aren't "friends". It's a little abstract, but a very interesting take social sharing.

Re: Color Will Shut Down on December 31st

#27

Post by simonw »

hallman76 wrote: post #26
jfb wrote: post #17

Earlier quoted context omitted.

What was the idea, again?

Initially, Color was for photo sharing around a place and time. For example, if you and I are using the Color app at the same party we would see each others photos even if we aren't "friends". It's a little abstract, but a very interesting take social sharing.

Didn't it used to listen through your microphone and match signatures of the sounds up with data from other people's phones to figure out if you were in the same room?

Re: Color Will Shut Down on December 31st

#28

Post by rhizome »

DanielBMarkham wrote: post #24

This might be a good time to point out that they could have built the same app for a tiny fraction of the amount spent. If they had done that, they'd still be moving down the road looking for traction.

This might also be a good time to reflect on the opportunity costs squandered by Color. Surely other companies did build the same app for a tiny fraction, who are either struggling or dead by now.

Re: Color Will Shut Down on December 31st

#29

Post by MikeKusold »

hallman76 wrote: post #26
jfb wrote: post #17

Earlier quoted context omitted.

What was the idea, again?

Initially, Color was for photo sharing around a place and time. For example, if you and I are using the Color app at the same party we would see each others photos even if we aren't "friends". It's a little abstract, but a very interesting take social sharing.

Google Plus has a similar functionality that is pretty neat, however it requires people to "Attend" an event.

Re: Color Will Shut Down on December 31st

#30

Post by minimaxir »

bvdbijl wrote: post #21
jfb wrote: post #17

Earlier quoted context omitted.

What was the idea, again?

Something like live mobile streaming? http://color.com/about : At Color, we believe in the opportunity that the new mobile era presents and are excited about developing products that transform the way people share the stories of their lives. We work collaboratively, iterate often, and enjoy problem solving. Color is a company of entrepreneurs and innovators, highly skilled in their respective specialties, constantly…

It was a geolocation social network w/ pictures that are tied to locations. Then it pivoted extremely quickly to live video streaming.
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