Apple has really dropped the ball recently, as someone who was a die-hard apple fan 10 years ago now I've started moving off the ecosystem.
This product was incredibly ambitious but the real miss was the market fit for what they were targeting. They still continue to make the highest quality consumer hardware on the market, by far. My macbooks and phones are expected to last (and have lasted) nearly a decade and for that reason alone it’s worth staying in the ecosystem for me.
Why is it that Apple gets 'participation' brownie points? When a movie flops, we dont go like 'The project was incredibly ambitious, but the market fit was bad' - We just say that 'it is a bad movie because nobody watched / liked it'.