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Founders Need to Be Ruthless When Chasing Deals

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21–30 of 32 posts

Re: Founders Need to Be Ruthless When Chasing Deals

#21
post #9

As an aside, I love the website design. Very early 2000s vibe without costing readability (on desktop).

> As an aside, I love the website design. Very early 2000s vibe without costing readability (on desktop).

I read it on mobile and, while not optimised for it, it was very easy to zoom into the middle column to read.

I wish more blogs did this: simply setting your content to 38em and doing nothing else makes the content readable on mobile.

Re: Founders Need to Be Ruthless When Chasing Deals

#22
post #7

>We’re excited. When can you come back and show us a prototype?” When you've put your hand in your pocket.

What do you mean by that? Promise some investment? Commit to something?

> Commit to something?

Yes, with an actual payment (processed credit card transaction), a signed contract with clear payment terms, or a convincing promise to pay such as a written instruction to send an invoice.

A lot of startups have made the mistake of thinking "customers" are the same as "downloads of a free app" or "people who created an online account" or "people who signed up to be notified of the actual launch."

Accelerators once encouraged this ("you have to show progress to investors on demo day!") but unless you have actual paying customers it's not a real business.

Re: Founders Need to Be Ruthless When Chasing Deals

#23
post #5

This is great advice (that we need to follow) but needs to be updated for 2026. The information value of providing (or receiving) a demo has dropped to roughly zero with vibe coding. Today, an apparently functional and useful product can be produced and demoed in minutes, but that demo provides absolutely zero information into the technical capabilities of the demoing team to follow through on promises with polish an…

The artifact can be faked cheaply now, so the only buying signal left is commitment. That's exactly the "ruthless" move the post argues for, I think.

Re: Founders Need to Be Ruthless When Chasing Deals

#24
post #5

This is great advice (that we need to follow) but needs to be updated for 2026. The information value of providing (or receiving) a demo has dropped to roughly zero with vibe coding. Today, an apparently functional and useful product can be produced and demoed in minutes, but that demo provides absolutely zero information into the technical capabilities of the demoing team to follow through on promises with polish an…

In my experience demos are half about the product and half about the team / company behind it. So I wouldn’t call its value zero: part of the reason a potential client is asking for a demo is to see if there’s actually a real, intelligent company behind the product.

The sales pitch needs to compete with other pitches, so I gotta imagine in a vibe-heavy market a solid sales team is gonna lead with all the stuff you can’t vibe.

Customer transaction numbers, service response times, human staffing for VIP customer service, and human engineers who are recognized domain experts. The cliche live call to customer support with some hairy-ass customer specific problem.

Plus vibe-upselling of vibe-integrations for whatever Wonderful Engineering the customer has with your profit centres.

Re: Founders Need to Be Ruthless When Chasing Deals

#25

Earlier quoted context omitted.

In my experience demos are half about the product and half about the team / company behind it. So I wouldn’t call its value zero: part of the reason a potential client is asking for a demo is to see if there’s actually a real, intelligent company behind the product.

AI demos are 5% of the product

I’ve seen AI demos that are 100% the product, and the “company” won’t renew the $10 domain at the end of the year

Re: Founders Need to Be Ruthless When Chasing Deals

#26
post #5

This is great advice (that we need to follow) but needs to be updated for 2026. The information value of providing (or receiving) a demo has dropped to roughly zero with vibe coding. Today, an apparently functional and useful product can be produced and demoed in minutes, but that demo provides absolutely zero information into the technical capabilities of the demoing team to follow through on promises with polish an…

Vision and strategy are more important than ever.

And frankly visually being able to explain how your product beats the competition is more important than writing lines of code for a product that could be DOA.

However not everyone can do this. So the scientific approach gets pushed.

Re: Founders Need to Be Ruthless When Chasing Deals

#27
post #16

Earlier quoted context omitted.

Right, and the story now shifts to: What's your customer service & support model? How can you prove this is stable and that you can maintain it? Who is going to handle the pages in the middle of the night?

All those things are beyond the demo itself. Vibe-coded demos are just demos. There are stability, security and everything enterprise that still needs to be added to a demo to actually make it functional as a paid offering. The hard problems still remain.

My point is that if I were an investor in the LLM-era I'd be shifting my attention to the answers to those questions more than I would to tech demo.

Re: Founders Need to Be Ruthless When Chasing Deals

#28
post #19

The described enterprise sales process sounds a bit odd to me. I come from the perspective of existing codebase that is tailored to the specific customer processes/org structure etc. so maybe it's different for a completely blue ocean type of product. It's usually initial contact + demo or feature talk of sorts. The next step is some small project with customer specific data which is billed. They get a quote and eith…

The type of sales at your company is the top down approach where you already have a solution. There's a lot of enterprise sales where the solution doesn't fully exist or requires extensive customization that it's the blue ocean demo that sells the product, the product doesn't exist until the deal is signed.

Re: Founders Need to Be Ruthless When Chasing Deals

#29
post #5

This is great advice (that we need to follow) but needs to be updated for 2026. The information value of providing (or receiving) a demo has dropped to roughly zero with vibe coding. Today, an apparently functional and useful product can be produced and demoed in minutes, but that demo provides absolutely zero information into the technical capabilities of the demoing team to follow through on promises with polish an…

>that demo provides absolutely zero information into the technical capabilities of the demoing team to follow through on promises with polish and at scale. With vibe coding comes vibes-based capital. I'm only half kidding.

Speed to market has always been a factor. Venture prioritizing this factor due to AI accelarating speed is probably expanding ... for now. In bubbles, speed tends to rise to a higher priority.

Yes, first/fast is sometimes a negative factor (e.g. first to market doesn't mean best, second to market can take advantage of proof of market proviced by first, etc.)

Re: Founders Need to Be Ruthless When Chasing Deals

#30

I wish hackernews submissions is more like this

What would you mean "more like this"? The headline is borderline clickbaity. Specifically the word "Ruthless" made me think of something unethical like Delve's business. [1]: https://news.ycombinator.com/item?id=47634690

> What would you mean "more like this"?

He means things that actually matter to entrepreneurs. All we've been seeing lately are hype-chasing AI submissions.

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