Earlier quoted context omitted.
If they wanted to broaden their brand association beyond the legacy product they should have dropped “book” to become Face. A bit of a stranger name than Meta I guess but it’s more historically explainable and doesn’t tie it to any specific new product that could fail.
Face would be an absolutely awful name. Though, interestingly, that's what people in (at least some) Latin American countries (inexplicably) call Facebook.
Why would Face be an awful name? To me it feels similar to “Apple”, which might also sound like a stupid name for a computer company if it wasn’t established already.