Mother of All Grease Fires (1994)

Yep. "Mother of all X" memes weren't even remotely uncommon for a handful of years during and after Operation Desert Storm. The Iraqi Minister of Information, Mohammed Saeed al-Sahhaf, also gave rise to "There are no American infidels in Baghdad. Never!" and the like.

Almost none of those memes are remembered outside of those who were alive and watching the nightly news at the time, but there were some pre-internet memes that were as spread as a modern internet one.

To prove or disprove your hypothesis, we can look at historical gas prices.

In today's dollars (adjusted for inflation) the US average gas price stayed below $2.75/gal from roughly 1986-2002. Then they broke through that barrier, only ever going below it again for two brief moments in 2016 and in 2020. Most of the time since, they've been well above $3.50, and above $4 sometimes. [1]

If you're right that demand for gasoline is highly elastic, meaning people adjust their demand in response to price, then since gas prices got much more expensive, we should expect that gas usage decreased. Have we seen this? (No. [2]) Of course we haven't, because somewhere between 63-67% of people in the US and Canada live in car-dependent suburbs.[3] These cities and towns, in addition to most rural areas, are fundamentally car-dependent and cannot function without daily car use by a majority of residents. The only way for our society to consume less gasoline would be mass electrification of private transport.

And notably, even the recent increased popularity of EVs in the post-Model-3 era isn't manifesting in the data [2] in the form of decreased consumption to my eyes. Perhaps for every new BEV out there not using gas, five people traded the cars they used to drive for inefficient, huge SUVs.

1. https://www.inflationtool.com/adjusted-prices/us-gasoline

2. https://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=pet&s=w...

3. https://lcau.mit.edu/research/american-suburbs-project

Oh, that incident.

That was back when Altavista, the first search engine, was in downtown Palo Alto. Brian Reid was behind that. It was intended as a demo for the DEC Alpha CPU. They wanted to show that a large number of little machines could do a big job, which was a radical idea at the time. They were leasing an old telco building, on Bryant St. behind the Walgreens on University Avenue. The telco had moved to a larger building nearby when they went from crossbar to 5ESS, leaving behind the very tall racks typical of electromagnetic central offices.

That's where the modern data center began. Before this, data centers were raised floor operations. This one was racks and racks of identical servers, with cable trays overhead. This was the first one to look like a telephone central office. Because that's what it was before.

The building is still some kind of data center. For a while, it was PAIX, the Palo Alto Internet Exchange, the peer meeting point for west coast ISPs. Equinix has it now; it's their SV8 location, offering colocation services. Small by modern standards, but close to the early HQs of many famous startups, including Facebook.

The grease problem was written up in the local newspaper, back when Palo Alto had one. Palo Alto Utilities (the city owns its power company) got the report, and quickly realized someone was dumping grease into their transformer vault. So they put someone on stakeout, watching all night. The offending restaurant employee was caught. The restaurant was fined and billed for the cleanup.

In 2006, there was another grease dumping incident in a transformer vault a block further north. This one did result in a grease fire.[1] Palo Alto Fire Department has a CO2 truck, and dumped enough CO2 in to put out the fire. Power was out for most of the night.

I used to live within walking distance of there.

[1] https://www.paloaltoonline.com/news/2006/03/12/grease-dumpin...

What is an "eco warrior"? It sounds similar to the alt-right term "social justice warrior". Is this on purpose?

That won't work for long. I've already seen reddit karma farming bots that introduce typos into repost titles to avoid duplicate detection. It'll be pretty easy write a program that takes a piece of slop text and swaps one word or so in every few hundred with a typo just a small Hamming distance away.