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Nobody’s going to steal your idea

johndcook.com

21–30 of 114 posts

Re: Nobody’s going to steal your idea

#21
I don't agree. Mainly because I don't agree with the premise that ideas are worthless - something that is echoed around all the time. Ideas being worthless is the lazy and easy way to explain to someone why they should get feedback on their idea.

The reality is ideas do have value. We've got a great idea for a new product, and we're not telling anyone about it. That's because our idea has value and we don't want anyone else to make it before we do. Come back to us in a year or two and I'll happily explain our reasoning behind this.

If an idea is worthless it means it literally has zero value. Value doesn't have to be a positive value, it can be negative as well. Given 2 ideas, which of these would you rather develop:

- A mobile phone for elephants

- A service which sends you an SMS when your website goes offline

If both ideas have zero value, it doesn't matter which one you pick when you set out. The reality is if you are going to set out and make mobile phones for elephants you are going to burn through your cash a lot quicker, and have a much lower chance of ever making money and succeeding (if you measure success through sustainability and profitability).

These two ideas are not equally worthless, therefore one has more value than another. Two things with differing value cannot both be worthless unless they both have negative expected value. Not all ideas have negative expected value and you easily build a case arguing that the SMS service idea has positive expected value. "All ideas are worthless" is not true as all ideas have varying levels of negative/positive expected value.

Sharing your idea is usually the right thing to do, but it does come with some potential downsides. Just because it's usually the right thing to do doesn't mean it's always the right thing to do.

Someone might steal/copy your idea. It's probably a lower chance than most people estimate especially in the very early stages of startups.

Re: Nobody’s going to steal your idea

#23
post #7

If the person you're talking to is really capable of executing your idea (chances of that are small to begin with), he/she is probably also smart enough that they have their own ideas they're more interested in than yours.

person who comes up with idea -> scientist

person who implements idea -> engineer

engineering is often easier than science

Re: Nobody’s going to steal your idea

#24
post #8

Not always true. We were working on a smartphone game with an original concept and kept blogging about it. Including telling about the idea and showing early gameplay video. It might have been a coincidence, but a virtually identical game appeared before we were finished and became quite successful on Android. So next time I'll be a little bit more careful.

[deleted]

Re: Nobody’s going to steal your idea

#25

So many times I've had an idea and not long later someone has come out with that exact product - not because they stole it from me but because they come up with it themselves. The ability to execute on that idea is much more important.

>So many times I've had an idea and not long later someone has come out with that exact product - not because they stole it from me but because they come up with it themselves.

Right.

I believe that as we collectively walk toward the horizon of what's possible, new things become visible to lots of us at roughly the same time.

>The ability to execute on that idea is much more important.

Sort of.

Thing is, patents seem to reward not the ability to execute, so much as the ability to execute first on what is rapidly being revealed as obvious due to the advancing horizon.

Executing fastest seems to be equated to the result being non-obvious and ignores the reality that parallel development towards the same end is likely.

Re: Nobody’s going to steal your idea

#26
post #24
post #8

Not always true. We were working on a smartphone game with an original concept and kept blogging about it. Including telling about the idea and showing early gameplay video. It might have been a coincidence, but a virtually identical game appeared before we were finished and became quite successful on Android. So next time I'll be a little bit more careful.

[deleted]

Execution execution execution

Re: Nobody’s going to steal your idea

#27
post #18

Ideas are indeed cheap and not particularly scarce. Yet, when you're implementing that idea or talking to a business about buying your implementation of an idea, it is no longer a run of the mill idea. If your or your client's competitor gets wind of what you're doing, they may try to use that knowledge in their role as competitive antagonist. After all, business is war. Further, ideas can eventually become methods h…

> After all, business is war. Not true, not even metaphorically as with team sports. War is about literal destruction whereas business is a competition in production and creativity.

War is about much more than literal destruction, even aside from the easy example of a cold war. War has long been a concern of the appropriation of wealth and power and the destructiveness varies. Sometimes a city was sacked with all its men killed and women taken as property. Sometimes a city would be left largely intact but held under a different banner. Sometimes cities or countries are blockaded and sieged in order to starve them into submission. Then there are sneakier and more covert operations intended to destabilize from within.

Creativity, ingenuity and perseverance can provide success in either war and business, but it's never a guarantee. Consider Edwin Howard Armstrong, who experienced the destruction of his life after he invented FM radio.

Those who wage wars are not necessarily those who actually fight in them. Though it would be distasteful and wrong to equate the plight of an embattled soldier with that of a corporate employee, their metaphorical role as chess pieces to occasionally sacrifice is not without convention.

Re: Nobody’s going to steal your idea

#28

I don't agree. Mainly because I don't agree with the premise that ideas are worthless - something that is echoed around all the time. Ideas being worthless is the lazy and easy way to explain to someone why they should get feedback on their idea. The reality is ideas do have value. We've got a great idea for a new product, and we're not telling anyone about it. That's because our idea has value and we don't want anyo…

> Mainly because I don't agree with the premise that ideas are worthless - something that is echoed around all the time.

I don't know the genesis of this, but the first time I heard it was in an interview with John Doerr a number of years ago. And from a VC's perspective, that makes sense. They don't want to invest in an idea; they want to invest in something that has traction.

From a startup's perspective, though, ideas definitely have value. Startups just need to be cognizant of the tightrope between guarding the idea and getting early feedback and buzz.

Edit: I should add that I've had to sign NDA's that I thought were ridiculous, so the blog post isn't without merit. I just get tired of the ideas are worthless meme because I think it's over-applied.

Re: Nobody’s going to steal your idea

#29
The author has little to no idea how many trade secret cases are brought each year in the U.S., and the conviction rate stemming from thos cases. The staggering number is simply too overwhelming to simply write such an igonrant article.

The fact is that ideas are stolen at a rate more common than anyone's guess. Most companies have a NDA/non-compete agreement for a reason. While the know-hows might not be readily apparent, reverse engineering is not far from outcry. While a good idea requires flawless execution to make a successful business, the majority of the population fails to understand that the idea, or the conception, is all that is needed to take that freedom of operation from you...just ask any patent attorney.

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