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Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

magicalmushroom.com

21–30 of 135 posts

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#22

Not sure if they were the first, or whatever, but this really seems like a breakthrough technology / methodology. How many cardboard boxes do we use a day? The mind boggles. Totally cool stuff.

I don't think this is better for the environment than cardboard (if anything it is probably worse as a direct replacement for cardboard because cardboard already has a robust recycling supplychain). Rather, it is a replacement for plastic foam.

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#24
post #20
post #19

There are already companies that use packaging made from formed paper and sugarcane. I would be interested to see what mycelium packaging offers over this. E.g. https://www.jishan-group.com/pulp-products .

I believe the mushroom packaging is more like a foam, so it may be able to better protect products. Additionally, it may have a more "premium" feeling/appearance vs. pulp packaging.

Looking at the images, it looks less premium to me than the smoother mouled paper inserts I've seen on electronic products. You could be right on with the foam aspect though.

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#26

Not sure if they were the first, or whatever, but this really seems like a breakthrough technology / methodology. How many cardboard boxes do we use a day? The mind boggles. Totally cool stuff.

https://magicalmushroom.com/mushroom-packaging

Under Features, it lists polystyrene products as what it replaces, not cardboard.

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#27
post #3

Earlier quoted context omitted.

This seems more like a replacement for Styrofoam rather than cardboard boxes, though it could certainly be used in places we already use cardboard inserts. But probably still need a cardboard box on the outside. Thankfully we can grow those too!!

> This seems more like a replacement for Styrofoam rather than cardboard boxes It seems rigid though, more akin to cardboard than soft styrofoam. I don't see anything about how dampening it is, but from the pictures I also assumed it was more like cardboard than styrofoam. Maybe the color is deceiving me though.

https://magicalmushroom.com/mushroom-packaging

Under "Features" it explicitly calls out polystyrene as what it is meant to replace, and under "Performance" they claim to provide for clients "that demand the same technical performance as the polystyrene we replace"

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#28
My sister worked as an intern on mycelium as fertilizer. Basically, using cover crops create a small mycelium layer that helps plant grow and reduce fertilizer use (by fixing nitrogen probably). Her job was to find molecules that would make the mycelium, and only the mycelium, grow quicker.

That's a very interesting field to study, and it seems promising.

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#29
post #18

Not sure if they were the first, or whatever, but this really seems like a breakthrough technology / methodology. How many cardboard boxes do we use a day? The mind boggles. Totally cool stuff.

Dell have been using mycelium packaging for a while now - 2014 maybe? created in the US. Very interested to see this space go.

Dell (and IKEA, and others) source from Ecovative who have been working on this for a while: https://ecovative.com/

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#30
Sounds like a great product, but a tough name in a business messaging context. The Customer Acquisition Cost for people that missed business culture fit rules can be extraordinarily high.

Maybe some sort of additional corporate alias name with "Biocomposite" or "Sustainable" packaging related messaging. Also, one may want to contact Uline with a set of product sku that already fit generic shipping boxes for high-value items like wine bottles and laptop screens.

Have a great day =3

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