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First, make me care

gwern.net

21–30 of 262 posts

Re: First, make me care

#21
post #16
post #4

This is something I find fascinating about TikTok: on that platform you literally get a few seconds to catch the attention of your audience before they skip to the next video. You can't just find one hook that works and reuse it forever because people will get bored of it - including if that hook is heavily used by other accounts. This makes TikTok a fascinating brute-force attack on human psychology, with literally…

This is part of why I hate TikTok so much. I recently started doing SiriusXM again a lot. The reason I do this is actually specifically because it gives me less choice than something like Spotify or YouTube Music. A lot of time when I do the autoplay of YouTube Music, if I don't like the song in the first 15-20 seconds, I skip it to something else. I eventually realized that a lot of songs that I end up really liking…

Check out KEXP and SomaFM. KEXP in particular is a great way to discover new music that you might not normally listen to.

https://www.kexp.org/

https://somafm.com/

Re: First, make me care

#22
> When writing, first, make the reader care, one way or another. Because if I am not hooked by the first screen, I will probably not keep reading—no matter how good the rest of it is!

Keeping the reader glued to the screen is not the primary goal of writing. This artificial goal pollutes the connection between writer and reader. It makes them buyer and seller and rewards sales tactics. You don't write for the reader. You write for yourself first. Readers sometimes, just happen to appreciate it about as much you do.

Re: First, make me care

#23
post #4

This is something I find fascinating about TikTok: on that platform you literally get a few seconds to catch the attention of your audience before they skip to the next video. You can't just find one hook that works and reuse it forever because people will get bored of it - including if that hook is heavily used by other accounts. This makes TikTok a fascinating brute-force attack on human psychology, with literally…

It’s so addictive but so soul destroying. I feel dirty after spending time on that platform. The term brainrot fits perfectly.

Re: First, make me care

#25
This insight is what caused the rise of the clickbait headline and its predecessors in eras past. You need a hook or there's no point reading the tale.

Re: First, make me care

#26
I wrote my story and titled it, "My experience at work with an automated HR system". I sent it to a few friends, only a couple of them read it.

A week later, I renamed it to "The Machine Fired Me". That seemed to capture it better. The goal wasn't to make it click bait, but it was to put the spoiler, and punch line right up front. It blew up!

I had just read Life of Pi, and one thing I like about that book is that you know the punch line before you even pick up a copy. A boy is stuck with a bengal tiger in a boat. Now that the punch line is out of the way, the story has time to unfold and be interesting in its own merit. That's what I was trying to recreate with my own story.

Re: First, make me care

#27
post #22

> When writing, first, make the reader care, one way or another. Because if I am not hooked by the first screen, I will probably not keep reading—no matter how good the rest of it is! Keeping the reader glued to the screen is not the primary goal of writing. This artificial goal pollutes the connection between writer and reader. It makes them buyer and seller and rewards sales tactics. You don't write for the reader.…

I agree with your first assertion but not so much on the rest. There is more than one reason to write and for many it is about communication, they have something they want to express and you would be wise to consider your reader if that is your goal.

Hooking the reader with the opening page is swinging to the other fence of having a terrible opening page that no one will get through, generally not good to swing to the fences. I think the writer should be honest and upfront with the reader, the opening pages should be representative of what is to come, they should represent the whole and not just the beginning.

Re: First, make me care

#29
post #4

This is something I find fascinating about TikTok: on that platform you literally get a few seconds to catch the attention of your audience before they skip to the next video. You can't just find one hook that works and reuse it forever because people will get bored of it - including if that hook is heavily used by other accounts. This makes TikTok a fascinating brute-force attack on human psychology, with literally…

Pretty sure it destroys something in you as well. So many context changes with no relation whatsoever and regular hooks that give you a pinch.

We haven't evolved for that. Our brain is trying to figure out a narrative between two things following each other. It needs time to process stuff. And there is so much shock it can absorb at once. So many "?!" and open loops in a day.

I made a TikTok account to at least know what people were talking about. After 3 months, I got it.

And I deleted it.

I felt noticeably worse when using it, in a way that nothing bad for me, including the news, refined sugar and pron, ever made me feel. The destruction was more intense, more structural. I could feel it gnarling.

In a way, such fast feedback is good, because it makes it easy to stop, while I'm still eating tons of refined sugar.

Re: First, make me care

#30
You know I’ve never read an article by Gwern that made me feel like he was sensitive to this idea, one that in my head essentially breaks down to the use of narrative and the leverage of “stakes” that inform the reader of kinds of conflict that make a narrative special.

I’m reminded of a remark made by David Foster Wallace (on KCRW? Or oft-repeated elsewhere) about how he had to come to terms with the purpose of writing not being to show off how smart you are to the reader. Instead your writing has to evince some kind of innate investment to the reader that piques their genuine interests and intrigue.

A lot of writers are tainted by the expectations set in grade school. Write for a grade and good writing is what yields a good grade according to the standards set by the subject which often is not ‘Composition’ but more like ‘Prove to me that you remember everything we mentioned in class about the French Revolution’.

I’ve never felt drawn into an article by Gwern at least not in the way that I have been by some writing by Maciej Cegłowski, for example. Reading Gwern I am both overwhelmed by the adornments to the text (hyperlinks, pop-ups, margin notes; other hypertext doodads and portals) and underwhelmed by the substance of the text itself. I don’t consider Paul Graham a literary griot either. But I find that his own prose is bolstered by a kind of clarity and asceticism that is informative and not entirely void of good style and form.

Lawrence McEnery of the University of the Chicago contributed a lot of good thinking to this kind of stuff though.

This wasn’t meant to be a criticism of the author of this post’s own work. But here that’s how it’s left. I haven’t come across any writing of his that’s as intriguing as "Empires Without Farms: The Case of Venice” seems. If anyone has any recommendations, do share.

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