Data. Vertical integration. Horizontal integration. Cross- and/or mass-relationship integration. Individual relationship investment/artifacts. Reputation for reliability, stability, or any other desired dimension. Constant visibility in the news (good, neutral, sometimes even bad!) A consistent attractive story or narrative around the brand. A consistent selective story or narrative around the brand. People prefer pr…
Or maybe the honest to God non-dull tool that has nothing to do with AI. Like a Photoshop clone that does everything in linear light, makes gorgeous images, and doesn't crash when you open the font chooser.