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2026 Apple introducing more ads to increase opportunity in search results

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Re: 2026 Apple introducing more ads to increase opportunity in search results

#21
post #5

Earlier quoted context omitted.

Yeah, they seem to be moving from innovators to exploiting their user base. In particular, I interpret their AI failures as the innovator's dilemma. They have loads of highly paid people designing and creating beautiful UIs. A chatbot could replace a lot of this: just tell your phone what to do instead of clicking and swiping. But that would put most of their employees out of work. So instead they are going to milk a…

Apple hasn’t been much of an innovator for decades. They take an idea that’s already been worked out (like MP3 players) and then just out-execute the competition. It is possible they won’t pull it off for “AI,” of course. But we won’t know until when somebody finds a profitable consumer-facing application for these models.

> They take an idea that’s already been worked out (like MP3 players) and then just out-execute the competition.

I’m inclined to think of that as innovation. To your point, not a single, earth shattering kind (inventing the first mp3 player), but by 100 lesser improvements in a single product.

But yeah, all their stuff is that way. They didn’t invent smartphones, or satellite messaging in a phone, or rich mobile messaging, or end to end encryption of data on your cloud services, or biometrics and secure enclaves, etc. They just usually execute better than others.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#23

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

> One of the differentiators between iOS and Google was a lack of ads

Both have had ads in apps, in app stores and on websites. This was never a differentiator.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#24
post #5

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

Yeah, they seem to be moving from innovators to exploiting their user base. In particular, I interpret their AI failures as the innovator's dilemma. They have loads of highly paid people designing and creating beautiful UIs. A chatbot could replace a lot of this: just tell your phone what to do instead of clicking and swiping. But that would put most of their employees out of work. So instead they are going to milk a…

> A chatbot could replace a lot of this: just tell your phone what to do instead of clicking and swiping.

I'm confused by this take. We've had this for over a decade? Technology is not holding this idea back. It just sucks big time for every situation except driving. Talking to a computer is dumb, but Knight Rider nailed it.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#26
post #19

Only time I've ever been successfully phished was the App Store. I have an Android phone but I wanted to try the ChatGPT app on my iPad and naively clicked the first result, which was of course a scummy clone. I have since wised up and understand the App Store search results to be roughly torrent search levels of trustworthy. I guess the bar for user trust has now dropped enough across the board to sell more off with…

There are also a lot scummy Microsoft Authenticator clones with near identical icons being advertized ahead of the real one.

Be careful in the App Store!

Re: 2026 Apple introducing more ads to increase opportunity in search results

#27

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

On top of this, I find ads on app store search results to be particularly bad. It's a business model that comes with all sorts of perverse incentives. It's so bad for users and legitimate developers.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#28

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

> One of the differentiators between iOS and Google was a lack of ads Both have had ads in apps, in app stores and on websites. This was never a differentiator.

Yeah, and no way of using a browser with ad blocker for a decade or to avoid them in apps. If anything, the iOS experience has always been more ad-riddled than Android.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#29
post #5

Earlier quoted context omitted.

Yeah, they seem to be moving from innovators to exploiting their user base. In particular, I interpret their AI failures as the innovator's dilemma. They have loads of highly paid people designing and creating beautiful UIs. A chatbot could replace a lot of this: just tell your phone what to do instead of clicking and swiping. But that would put most of their employees out of work. So instead they are going to milk a…

> A chatbot could replace a lot of this: just tell your phone what to do instead of clicking and swiping. I'm confused by this take. We've had this for over a decade? Technology is not holding this idea back. It just sucks big time for every situation except driving. Talking to a computer is dumb, but Knight Rider nailed it.

We've had voice recognition for over a decade, but we have not had “tell your phone what to do”. Heavy structured voice input to a command line is not what we're talking about.
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