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Valve is running Apple's playbook in reverse

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21–30 of 192 posts

Re: Valve is running Apple's playbook in reverse

#21
post #14

Earlier quoted context omitted.

> They will not outcompete Sony/MS/Nintendo in consoles because price is king for the mass market I don't follow the console market at all, but don't its players subsidize their hardware by keeping software (game) costs high? I didn't think they had anything like Steam's level of regular discounted sales. "Price is king" can cut both ways.

"Steam" doesn't decide to have discounted sales -- games are heavily discounted because developers compete against one another for attention. Nintendo and Sony generally have less need to do this.

Does that distinction matter? Seems like a simple case of open platform -> more competition -> lower prices.

Re: Valve is running Apple's playbook in reverse

#22

Valve has a spear lined up at so much of big tech right now it's honestly impressive they've done it in stealth for so long. Google, Microsoft and Apple are all in the crosshairs in a big way, and I don't think they can avoid the blow that's coming without cannibalizing their margins.

How are Google and Apple in its crosshairs (article's framing notwithstanding)?

From what I see, Microsoft is the only one they have been gunning for, and even that behemoth is looking to get out of the way. Their Xbox platform has practically imploded, and they have specifically designed Windows 11 to be less of a PC operating system and more of an ads platform and a cross-selling channel for their AI/cloud offerings indicating that they've lost interest in the consumer market as a whole.

Re: Valve is running Apple's playbook in reverse

#23

If they used the learning of the Steam Machines ARM translation layer to ship a Steam Phone, I’d jump on it day one even if all it had was basic phone apps and games.

You can do that right now on almost any Android handset with Vulkan 1.2 compliance: https://www.youtube.com/watch?v=kflIp1rBJgw

Re: Valve is running Apple's playbook in reverse

#24
post #14
post #4

Valve's hardware products will be successful but remain niche. And that's ok. They are unwilling to pursue business models that require locking down hardware in order to subsidize it with software purchases, and I love that about them. As a result their hardware will always be more expensive. They will not outcompete Meta in VR or Sony/MS/Nintendo in consoles because price is king for the mass market. Valve's hardwar…

> They will not outcompete Sony/MS/Nintendo in consoles because price is king for the mass market I don't follow the console market at all, but don't its players subsidize their hardware by keeping software (game) costs high? I didn't think they had anything like Steam's level of regular discounted sales. "Price is king" can cut both ways.

Likewise, the PS5 has absolutely dominated the Xbox's current generation in terms of sales in large part due to exclusives. Xbox Series S is far cheaper than a PS5, mind you.

What platform has more exclusives than PC?

Re: Valve is running Apple's playbook in reverse

#25

It will be interesting to see if they can answer a question better now than with the original Steam Machines ten years ago: what problem do consumers have that Steam Machines solve? Their original answer was a resounding "nothing" - Steam Machines solved a problem for Valve (fear of an impending "Windows Store" being added by Microsoft that would steal the battlefield from Valve), but very little for the customer. I…

A system that plays the vast majority of the Steam library with an operating system that isn't full of ad/spy/bloatware out of the box would be a good one. I think mass awareness of Win11 shittiness does exist.

Re: Valve is running Apple's playbook in reverse

#26

Earlier quoted context omitted.

They've shown signs of moving on phone gaming if you know what to look for. https://www.pcmag.com/news/valve-has-quietly-backed-projects...

I feel like this was more in support of their new VR headset which has an ARM processor. I actually doubt we'll see a Steam Phone even if the idea is interesting to me (since it would be a linux phone). At least, I don't think we'll see it any time soon.

> since it would be a linux phone

It doesn't have to be. Proton runs fine on Android.

Re: Valve is running Apple's playbook in reverse

#27

"ProtonDB tracks compatibility, and counts 7000+ games that are verified to work as well or almost as well as on Windows" - I always laugh when a media outlet uses ProtonDB as an example as the reality is something different. I have a ~1500 games big Steam Library and I'm also a Linux User for 20+ years - yes, I do use Windows only for gaming and on my work pc. When I fire up my linux workstation or steam deck and br…

ProtonDB is a great resource for tweaks like you suggested and I find proton works OOTB quite often. But I agree, they seem to be operating under an alternate definition of what "platinum" means which is setting everyone's expectations to high.

Re: Valve is running Apple's playbook in reverse

#28
post #3

Valve has a spear lined up at so much of big tech right now it's honestly impressive they've done it in stealth for so long. Google, Microsoft and Apple are all in the crosshairs in a big way, and I don't think they can avoid the blow that's coming without cannibalizing their margins.

I'm not sure they've got Apple targeted so much, because Apple has been so thoroughly not-invested in gaming. The place they're closest to colliding is VR, but Apple's Vision headset is doing something really different from Valve's VR products, which are far more directly lined up against Meta's Oculus. Valve could branch into Apple's areas, but they don't seem particularly interested in doing so yet. EDIT: rather, A…

> I'm not sure they've got Apple targeted so much, because Apple has been so thoroughly not-invested in gaming.

And yet, Apple controls the world's largest gaming economy (~$78B in 2025), dwarfing Sony's (~$31B) and Microsoft's (~$24B).

Re: Valve is running Apple's playbook in reverse

#29
post #21

Earlier quoted context omitted.

"Steam" doesn't decide to have discounted sales -- games are heavily discounted because developers compete against one another for attention. Nintendo and Sony generally have less need to do this.

Does that distinction matter? Seems like a simple case of open platform -> more competition -> lower prices.

It does not :)

Re: Valve is running Apple's playbook in reverse

#30
post #4

Valve's hardware products will be successful but remain niche. And that's ok. They are unwilling to pursue business models that require locking down hardware in order to subsidize it with software purchases, and I love that about them. As a result their hardware will always be more expensive. They will not outcompete Meta in VR or Sony/MS/Nintendo in consoles because price is king for the mass market. Valve's hardwar…

Steam doesn't need to lock down the Steam Machine to subsidize it with store purchases. The casual user could theoretically install another OS, but that doesn't matter because they won't (because they're casual users), and the dedicated user buys most of their games on Steam anyways because it's the dominant distribution platform.

>and the dedicated user buys most of their games on Steam anyways because it's the dominant distribution platform.

It's also the most convenient by far, and the new Steam Family stuff lets you share all of your games with all of your siblings without any need for password sharing like you'd have to on e.g. GoG or Epic. I have 4 siblings and most of us are married. Our combined Steam library is well over 1000 games

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