Earlier quoted context omitted.
(never mind, think I read the comment wrong!)
I don't think there was any sarcasm there.
What's the opposite of Poe's law?
Coca Cola has an executive dedicated to McDonald's
21–30 of 61 posts
Re: Coca Cola has an executive dedicated to McDonald's
#22I'm guessing that whoever posted this recently listened to the Acquired podcast episode about Coca-Cola: https://www.acquired.fm/episodes/coca-cola Great podcast BTW, lots of good stuff in the archives. EDIT: Someone beat me to the comment, but leaving my comment here for the link.
I did! The episode was great
Re: Coca Cola has an executive dedicated to McDonald's
#23turns out selling caffeinated sugar water is a lucrative business.
something something addictive.
... but yes, I'm shocked more businesses don't try to put addictive substances into their food. Software learned from the food industry bliss point to try to use KPIs for 'engagement' aka addictiveness. Not trying to be holier than thou etc. but its some interesting stuff to consider; at the end of the day a lot of folks are trying to scramble to the top of their respective pile, and addiction is great driver of sales (gambling, food, video games, etc).
I hadn't really considered addiction as the ultimate form of marketing, but maybe it is?
Re: Coca Cola has an executive dedicated to McDonald's
#24Making sure coke gets sold at McDonald's is likely a huge driver of revenue. They're in it together. McDonald's probably also wants Coke to tweak it's formula every now and then to induce hunger. They're trying to create the opposite of a GLP-1.
Doubt they ever mess around with the formula since the New Coke fiasco
Re: Coca Cola has an executive dedicated to McDonald's
#25Just one?
Seems like this is the _President_ of the division, so sounds like there's a nontrivially-sized team to manage.
Re: Coca Cola has an executive dedicated to McDonald's
#26Earlier quoted context omitted.
(never mind, think I read the comment wrong!)
I don't think there was any sarcasm there.
I assume no sarcasm either whether or not you completely approve of the business. There must be a very significant team associated with a global business at that scale.
Re: Coca Cola has an executive dedicated to McDonald's
#27Whenever I see "President" as a corporate title, I think "over inflated sales title to make clients feel like they are being taken serious and talking to actual leadership". I've seen "presidents" reporting to "vice-presidents"!
googled it... some estimates put mcdonalds coca cola sales at over $1b usd a year so maybe this one isnt so inflated lol
Also it says his org deals with 100 markets globally. McDonalds isn't the same company in every country, it's basically dealing with 100 different clients with vastly disparate needs, regulations, supply chains etc.
Re: Coca Cola has an executive dedicated to McDonald's
#28Earlier quoted context omitted.
googled it... some estimates put mcdonalds coca cola sales at over $1b usd a year so maybe this one isnt so inflated lol
Whether the title is president, EVP, or SVP, I find it almost shocking that people here are surprised that McDonalds has a very senior person in charge of the Coca-Cola relationship. Yes, title inflation happens at a lot of companies, but I'm willing to cut a lot of slack when you get to $1B revenue or leading responsibility for a major product area.
This guy works for Coke though right, you might have this backwards?
Re: Coca Cola has an executive dedicated to McDonald's
#29In tech a customer with an annual contact value of tens to hundreds of millions of dollars will get a dedicated team of sales reps, account mangers, customer support, solutions architects, and definitely an executive point of contact. I'm sure the McDonald's-Coca Cola partnership is worth orders of magnitude more than that.
Re: Coca Cola has an executive dedicated to McDonald's
#30Earlier quoted context omitted.
Whether the title is president, EVP, or SVP, I find it almost shocking that people here are surprised that McDonalds has a very senior person in charge of the Coca-Cola relationship. Yes, title inflation happens at a lot of companies, but I'm willing to cut a lot of slack when you get to $1B revenue or leading responsibility for a major product area.
This guy works for Coke though right, you might have this backwards?
Yes, I flipped it. Duh. Obviously the two companies are important partners. I imagine there is a pretty senior person on the McDonalds side who has primary responsibility for the partnership.