Isn't it "The only winning move is to do good work"? If non-AI aided work is superior then it should win out in the long run because companies that do that type of research will be able to make superior decisions and thus be rewarded in the market. The argument isn't really AI versus non-AI, it's quality work versus shoddy work. It is right to lose patience with people who submit shoddy work whatever the source.
Also, things like visual arts and music can be watered down by devaluating the real stuff and equaling it with AI generated stuff.
Arguably, we used to be better at making physical stuff, we used to make beautiful amps, synths and drum machines, which to this day are highly valued only has software equivalents today.