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Using Generative AI in Content Production

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21–30 of 155 posts

Re: Using Generative AI in Content Production

#21
post #10
post #3

> Using unowned training data (e.g., celebrity faces, copyrighted art) How would one ever know that the GenAI output is not influenced or based on copyrighted content.

Netflix could also use or provide their own TV/movie productions as training data.

Lionsgate tried that and found that even their entire archive wasn't nearly enough to produce a useful model: https://www.thewrap.com/lionsgate-runway-ai-deal-ip-model-co... and https://futurism.com/artificial-intelligence/lionsgate-movie...

Re: Using Generative AI in Content Production

#23

Earlier quoted context omitted.

Getty and Adobe offer models that were trained only on images that they have the rights to. Those models might meet Netflix’s standards?

I kind of wonder if that even works. If you take a model trained on Getty and ask it for Indiana Jones or Harry Potter, what does it give you? These things are popular enough that it's likely to be present in any large set of training data, either erroneously or because some specific works incorporated them in a way that was licensed or fair use for those particular works even if it isn't in general. And then when it…

It comes down to who is liable for the edge cases, I suspect. Adobe will compensate the end user if they get sued for using a Firefly-generated image (probably up to some limit).

Getting sued occasionally is a cost of doing business in some industries. It’s about risk mitigation rather than risk elimination.

Re: Using Generative AI in Content Production

#24

Earlier quoted context omitted.

I kind of wonder if that even works. If you take a model trained on Getty and ask it for Indiana Jones or Harry Potter, what does it give you? These things are popular enough that it's likely to be present in any large set of training data, either erroneously or because some specific works incorporated them in a way that was licensed or fair use for those particular works even if it isn't in general. And then when it…

It comes down to who is liable for the edge cases, I suspect. Adobe will compensate the end user if they get sued for using a Firefly-generated image (probably up to some limit). Getting sued occasionally is a cost of doing business in some industries. It’s about risk mitigation rather than risk elimination.

All the indemnities I’ve read have clauses though that say if you intentionally use it to make something copyrighted they won’t protect you.

So if you put obviously copyrighted things in the prompt you’ll still be on your own.

Re: Using Generative AI in Content Production

#25

Earlier quoted context omitted.

Getty and Adobe offer models that were trained only on images that they have the rights to. Those models might meet Netflix’s standards?

I kind of wonder if that even works. If you take a model trained on Getty and ask it for Indiana Jones or Harry Potter, what does it give you? These things are popular enough that it's likely to be present in any large set of training data, either erroneously or because some specific works incorporated them in a way that was licensed or fair use for those particular works even if it isn't in general. And then when it…

I work in this space. In traditional diffusion-based regimes (paired image and text), one can absolutely check the text to remove all occurrences of Indiana Jones. Likewise, Adobe Stock has content moderation that ensures (up to human moderation limit) no dirty content. It is a world without Indiana Jones to the model

Re: Using Generative AI in Content Production

#26

Earlier quoted context omitted.

Getty and Adobe offer models that were trained only on images that they have the rights to. Those models might meet Netflix’s standards?

I kind of wonder if that even works. If you take a model trained on Getty and ask it for Indiana Jones or Harry Potter, what does it give you? These things are popular enough that it's likely to be present in any large set of training data, either erroneously or because some specific works incorporated them in a way that was licensed or fair use for those particular works even if it isn't in general. And then when it…

Adobe Firefly absolutely has a spider man problem.

Re: Using Generative AI in Content Production

#27
post #21
post #10

Earlier quoted context omitted.

Netflix could also use or provide their own TV/movie productions as training data.

Lionsgate tried that and found that even their entire archive wasn't nearly enough to produce a useful model: https://www.thewrap.com/lionsgate-runway-ai-deal-ip-model-co... and https://futurism.com/artificial-intelligence/lionsgate-movie...

This amuses me.

Consumers have long wanted a single place to access all content. Netflix was probably the closest that ever got, and even then it had regional difficulties. As competitors rose, they stopped licensing their content to netflix, and netflix is now arguably just another face in the crowd.

Now they want to go and leverage AI to produce more content and bam, stung by the same bee. No one is going to license their content for training, if the results of that training will be used in perpetuity. They will want a permanent cut. Which means they either need to support fair use, or more likely, they will all put up a big wall and suck eggs.

Re: Using Generative AI in Content Production

#28
post #15

Earlier quoted context omitted.

The part you quote is part of the list of conditions for an if-statement, so how could it be a lie?

The issue wasn't if they said that thing or not; companies say a lot of things which are fundamentally a lie, things to keep up appearances – which are oftentimes not enforced. It's like companies arguing they believe in fair pay while using Chinese sweatshops or whatever. In this case, for instance, Netflix still has a relation with their partners that they don't want to damage at this moment, and we are not at the…

I’m inclined to agree. The goalposts will move once the time is right. I’ve already personally witnessed it happening; a company sells their AI-whatever strictly along the lines of staff augmentation and a force multiplier for employees. Not a year later and the marketing has shifted to cost optimization, efficiency, and better “uptime” over real employees.

Re: Using Generative AI in Content Production

#29

This actually looks pretty good. The key takeaway I got was that they know their business is dependent upon Intellectual Property rights, and that Generative AI in final outputs or productive work undermines the foundation of their future success vis a vis discounting or dismissing IP Law and Rights. That’s likely to be the middle ground going forward for the smarter creative companies, and I’m personally all for it.…

> get that shit outta there because we can’t own something we stole from someone else

How does anyone prove it though? You can say "does that matter?" but once everybody starts doing it, it becomes a different story.

Re: Using Generative AI in Content Production

#30
post #29

This actually looks pretty good. The key takeaway I got was that they know their business is dependent upon Intellectual Property rights, and that Generative AI in final outputs or productive work undermines the foundation of their future success vis a vis discounting or dismissing IP Law and Rights. That’s likely to be the middle ground going forward for the smarter creative companies, and I’m personally all for it.…

> get that shit outta there because we can’t own something we stole from someone else How does anyone prove it though? You can say "does that matter?" but once everybody starts doing it, it becomes a different story.

Any one with a brain knows it is not stolen, but nevertheless the fact that people will claim so is a risk.
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