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RIM CEO: We want to be the number three platform on the market

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Re: RIM CEO: We want to be the number three platform on the market

#21
post #5

Nothing gets a team motivated like aspiring to be the #3 player in a market, right? Pragmatic perhaps but this messaging would seem to be pretty demotivating.

I wonder if it's a culture thing. I had an American boss a few years ago who loved to call meetings and give 'inspiring' speeches a long the lines of: "Who here wants to be bigger than Microsoft? Who here wants to beat Microsoft? If we really work on hard this we can take on Microsoft at their own game! And Win! So Go Team Go And Let's Kick Ass!!!"

The end result was a room full of people scratching their heads and thinking "wow that was stupid", and being generally demotivated because they'd just been set and obviously impossible task by a boss who obviously had no clue. Had he given a speech along the lines of "we have a really unique and interesting product here with strong potential of craving out a significant piece of the market in a small but growing niche" people would probably have left the meeting thinking "yea, we can really make that happen" and been much more inspired.

Re: RIM CEO: We want to be the number three platform on the market

#23

The difference between the Blackberry my work gives me and my personal iPod touch is staggering. * Web browser is pathetic. * Pandora and Tunein apps are wonky. They stall for no reason, and turn on after you pause them. * Kindle app is a pale imitation. * Facebook app is so bad, you're better off using the mobile facebook on the web browser. The only thing I _like_ about my Blackberry is the physical keyboard and th…

The RIM service/backbone is as you say there email/bbm enviroment and why they have not tried pushing those services out onto other platforms like iOS and Android and WM7-8 is too me one of the biggest mistakes RIM has made in the past 6 years. Competing is after all more than about going head on upon all fronts, especialy when there skills and niche were in area's were they could of competed per service upon those platforms and be earning alot more on the service front than they are now and have kept the company at the forfront of peoples minds publicly as well as fiscaly. They could of also made more money by selling dedicated box's for corporate companies instead of offering software than ran upon others as the only option, a whole area of expansion they missed out upon and another area were they could of made great grounds and added another foothold into company affairs. I do wonder that if RIM had released nothing new over the past 6 years if they would be any worse of than they are now and that in itself is perhaps the most worrying aspect about were they are now. Maybe now they plan to attain a position which is were they already currently are from what I can tell, then perhaps things can start looking up. They will survive, but in what form over time is upto them. They may start becoming a cheap option for Facebook to move into other mobile revenues and that in itself for most Blackberry users would probably be recieved by mixed feelings.

In a World were a qwerty keyboard is needed RIM do the job, but we live in a World that has moved on from the calculator device mentality and today a pocket calculator has to make phone clalls organise the shopping and take the picture for the front cover of Times magazine and if it does not then the fact that it can still add and subtract and the like is completely ignored. But RIM had and still have the opertunity to move there great email system as a application onto other platforms and flourish nomater how well there handsets sell and how small there margins upon those handsets get. There reliance upon there own handsets to sell there services is one they need to break away from and whilst it is late in the day they still have that opertunity, how much of a risk would it be for them to take it.

Re: RIM CEO: We want to be the number three platform on the market

#24
post #16

If he had said "we're aiming to be #1 in 2 years", he'd look completely out-of-touch with reality - employees deflate due to a clearly unattainable goal, investors get concerned about an unrealistic strategy, etc etc. Picking an achievable goal vs. promising an unachievable one is better for morale of everyone involved IMO.

Agreed. Still, it might have been stronger to frame the conversation in terms of resegementation. "For users who want X we will have the best phone, and this will mean that we can grow and build as the third largest platform."

Good point about re-segmentation. They have to define the category in which they compete such that they are #1 (classic '22 Immutable Laws of Marketing').

Part of the problem in the "we're aiming for #3" statement is that it's not clear what is being measured. Profits/margin? Product leadership? Handsets shipped?

Re: RIM CEO: We want to be the number three platform on the market

#25
post #3

RIM is spending a lot of time designing an OS that will appeal to everyone. I think they are going to find its going to be used by no one. Even here in Canada they are losing core enterprise customers left and right. Without these core supporters, RIM isn't long for this world. And while I've got the conch, what kind of strategy is "We want to be #3"? I've written about RIM's bad strategy extensively on my blog, and…

Microsoft should have bought RIM years ago and bundled their sharp enterprise focus into their Windows Phone strategy. Together they might have had a shot at being the bronze medal winners. Separately, they're on the way to winning the wooden spoon jointly with Bada and Maemo.

Re: RIM CEO: We want to be the number three platform on the market

#26
RIM still has quite a bit in cash reserves. Traditionally the haven't listened to their users since they've been on top. They had the rug pulled out beneath them and hopefully are starting to listen. I'm interested to see if BB10 can really make a splash. I think aiming for #3 is a achievable goal. If they become a true #3, I wouldn't be surprised if some loyal customers coming back if BB10 works.

Re: RIM CEO: We want to be the number three platform on the market

#27
Is there anyone else that thinks that RIM could be the number one Andriod seller if they incorporated their security and track pad in to a phone which otherwise looks like a Galaxy?

I would buy that in a heart beat, and many corporations which haven't opened up their security for iProducts would find their employees extremely receptive to that device. They could be the #1 Andriod seller which would be quit a nice position for them compared to today.

Re: RIM CEO: We want to be the number three platform on the market

#28
post #7

RIM is already #3 in US from a platform standpoint. All they need to do is stay there. Also, the BYOD trend may be strong, but RIM made some interesting enterprise features for BB10 that the others don't have. Unless the others quickly replicate those, I could see RIM have a shot in enterprise at least, again.

Those who migrated from RIM waited a few years for RIM to catch up, how long do you think they will wait for there new choice to catch up.

RIM realy needed/needs to get a application version of its email service out on androids/iOS as it is there services/key elements that make there platform and if they do that then they will still make money nomater what platform there services are run upon. Devices and services are two seperate markets that intertwine and they need to embrace the competition and leverage what they do best and upon those platforms before it is too late.

Re: RIM CEO: We want to be the number three platform on the market

#29

Why not number one?

Number one is an obviously unrealistic goal at this point. They probably believe that setting attainable goals lead to higher motivation among their staff. If asked to do something difficult, but that you believe to be possible, you work harder. If asked to do something you 'know' is impossible you throw up your hands in exasperation and do nothing.

Re: RIM CEO: We want to be the number three platform on the market

#30

Good luck to them but I just can't see this happening. 1) I worked with their app store previously. It was a nightmare so I see hurdles building this asset. 2) The mobile environment is being increasing linked to the desktop/home environments and other on cloud services for the best experience and they don't have a great foothold here. 3) The business sector has largely let them go now. A few years back they could ha…

>I worked with their app store previously. It was a nightmare so I see hurdles building this asse

We've published an app on the Playbook market and the experience was on par with anything else out there.

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