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Amazon strategised about keeping water use secret

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21–30 of 242 posts

Re: Amazon strategised about keeping water use secret

#21

Water use is a pretty close proxy for power use which is a pretty close proxy for how much computation is happening. I can totally see why a company wants to keep this info secret. Competitors would really like to know.

Not necessarily because if you have a closed loop system then that vastly decreases the amount of water usage and increases the amount of electricity (the water has to be cooled)

Re: Amazon strategised about keeping water use secret

#22

Water use is a pretty close proxy for power use which is a pretty close proxy for how much computation is happening. I can totally see why a company wants to keep this info secret. Competitors would really like to know.

  > pretty close proxy for how much computation is happening.
[citation needed]. See the vastly different power budget and cost of AWS graviton ARM vs x86 compute. Looking even at power use directly is only going to give a very low precision proxy for aggregate compute, with water usage even more indirect.

Re: Amazon strategised about keeping water use secret

#23
post #19

This is incredibly meaningless reporting. Water use for all of AI is inconsequential compared to agriculture. In addition, water is almost never wasted, only moved around. Energy is the important input.

Useage is one issue and should be monitored, but I think you have to understand that in some cases the tech company purchases the water supply and towns become dependant or placed at will of the tech company's interest. On top of that, there is a cost increase to utilities even if the water is moving around a closed loop.

Re: Amazon strategised about keeping water use secret

#25
post #11

Water use is a pretty close proxy for power use which is a pretty close proxy for how much computation is happening. I can totally see why a company wants to keep this info secret. Competitors would really like to know.

Yes if we squint really hard then this could be the reason. It could also be because it's a PR disaster.

The water use actually isn't all that high - it's just easy to make "a million gallons of water every year" sound like a lot, but compared to a 500 acre farm which could easily use 3 million gallons every day, it's not very big.

The electricity use is really substantial though, but that's harder for people to visualise so gets less media attention.

Re: Amazon strategised about keeping water use secret

#26

Water use is a pretty close proxy for power use which is a pretty close proxy for how much computation is happening. I can totally see why a company wants to keep this info secret. Competitors would really like to know.

Water use is not necessarily linked with energy use. Open up Google's annual environmental report and look at the water consumption for each facility. Unrelated to the size/power of those sites.

Re: Amazon strategised about keeping water use secret

#27
post #2

Is this water even “used” in the same sense that water is used for bathing or agriculture? Where does the water go? If they simply take in cold water and release hot water, that water is still available for other uses. Or do data centers use evaporative cooling just like power plants?

> Where does the water go? If they simply take in cold water and release hot water, that water is still available for other uses.

Well, first you need to cool it down in a way that's good for the environment, I presume. You should not pour down hot water in a cold river with all its fishes and plants.

Re: Amazon strategised about keeping water use secret

#28

Water use is a pretty close proxy for power use which is a pretty close proxy for how much computation is happening. I can totally see why a company wants to keep this info secret. Competitors would really like to know.

> pretty close proxy for how much computation is happening. [citation needed]. See the vastly different power budget and cost of AWS graviton ARM vs x86 compute. Looking even at power use directly is only going to give a very low precision proxy for aggregate compute, with water usage even more indirect.

Counterpoint: you have no factual basis for believing anything about the energy used by various CPUs in EC2, none of which are publicly available parts.

Re: Amazon strategised about keeping water use secret

#29
post #6
post #2

Is this water even “used” in the same sense that water is used for bathing or agriculture? Where does the water go? If they simply take in cold water and release hot water, that water is still available for other uses. Or do data centers use evaporative cooling just like power plants?

> Or do data centers use evaporative cooling just like power plants? Yes. Not always, but evaporative cooling is much more energy efficient than heat exchange to outside air. That said, stories about data center water use are a distraction from much bigger water consumers like golf courses and agriculture (e.g. to ship alfalfa to the middle east).

The problem with data center water usage is that it is unnecessary from the PR point of view. Data centers can run on air cooling just as good, but more expensive. For all I know, we could also do just as good without data centers, like we did 20 years ago.

With agriculture, water usage is necessary as eating is not something optional and everyone needs to eat to survive. From the PR point of view, of course. We couldn't live without agriculture, as we had agriculture 20 years ago too.

Golf courses are unrelated as they don't use nearly as much water as agriculture or data centers.

PR is everything, the narrative is what makes the difference. There is a lot of hypocrisy in this field, which is why I try to avoid it, but there is also some truth in it - we really didn't need that many data centers 20 years ago.

Re: Amazon strategised about keeping water use secret

#30

Water use is a pretty close proxy for power use which is a pretty close proxy for how much computation is happening. I can totally see why a company wants to keep this info secret. Competitors would really like to know.

Please send your CV over to PR
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