>For example, rather than fix systemic issues that cause them to dump mass amounts of greenhouse gases or toxic waste, they instead reframe the issue so that the consumer is at fault: "you don't recycle enough".
This is a strawman. Even before "recycling is a lie" entered into the zeitgeist a few years ago, approximately nobody thought people failing to recycle led to greenhouse gas or toxic waste, or that recycling was going to prevent those things. At best they did it out of some vague sense of "environment". If pressed they'll probably say something about landfill space or sea turtles, but I doubt they thought recycling was going to stop global warming, or clean up the polluted rivers in China/India.
>This is the same, it's just reframing corporations cutting costs wherever they can as the fault of the consumer rather than just plain entshittification.
To some extent it is the fault of the consumer. Restaurants are a competitive market with low barriers to entry. If consumers actually want unique local flavors an non-frozen foods, and are willing to pay a premium for it, sysco would have never gotten a foothold. Sure, cheap frozen food is objectively bad and you'd have a tough time finding someone who'd explicitly say "yes, I do want reheated frozen food at restaurants", but if people are willingly choosing it, then it's just demonstrating expressed preference vs revealed preference. The fact that mcdonalds serves cheap low quality food (compared to even something like olive garden) can't be blamed on "plain entshittification".