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Google, Meta and Microsoft to stop showing political ads in the EU

politico.eu

21–30 of 202 posts

Re: Google, Meta and Microsoft to stop showing political ads in the EU

#21
post #18

As a EU citizen, I don't care? People are not swayed by political ads. They're swayed by influencers who push political agendas covertly.

I would think this is naive to imagine that targeted ads do not have influence when used in large numbers. There is a reason why this market exists.

I am happy this law has an effect and potentially opens the doors to other players.

Re: Google, Meta and Microsoft to stop showing political ads in the EU

#23
post #18

As a EU citizen, I don't care? People are not swayed by political ads. They're swayed by influencers who push political agendas covertly.

Then why are they paying for them? They can literally see the exact CPC and CPA / CPM ratios that justify their spending

Re: Google, Meta and Microsoft to stop showing political ads in the EU

#24
post #12

I don’t know how useful or relevant is this. The problem is actually influencers paid by political actors to push an agenda. it’s hard to detect, but it works like this. Let’s say you want to promote fear of AI, then you just show ads(no association with the topic, it’s just to transfer funds) or do live chat donations on influencers that are into fear mongering against AI. shortly, other start noticing that there is…

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Re: Google, Meta and Microsoft to stop showing political ads in the EU

#25
it's ironic that the european commission and the european parliament are the top 2 spenders on facebook ads in most EU countries. Meta is basically cutting off a major channel that the EU uses to promote itself.

https://www.facebook.com/ads/library/report/

But the new rules also don't solve anything. Political advertising is not necessarily related to specific elections , which means that over time , either the EU will broaden the definition of political ads to basically outlaw all opinions or all the political advertising shifts from eponymous to anonymous

Re: Google, Meta and Microsoft to stop showing political ads in the EU

#26
post #12

I don’t know how useful or relevant is this. The problem is actually influencers paid by political actors to push an agenda. it’s hard to detect, but it works like this. Let’s say you want to promote fear of AI, then you just show ads(no association with the topic, it’s just to transfer funds) or do live chat donations on influencers that are into fear mongering against AI. shortly, other start noticing that there is…

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Re: Google, Meta and Microsoft to stop showing political ads in the EU

#27
post #20

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How is this bad? I welcome the decision and the outcome. It is beyond crazy what some groups are doing with the misinformation and outright lies on the platforms. Ad companies just want to rake the money with the least effort. They have shown over the years they are not willing to improve the outcomes.

Re: Google, Meta and Microsoft to stop showing political ads in the EU

#29

Earlier quoted context omitted.

That'd be great. But how would you define what's advertising and what's not? I've built a relatively successful professional photography side hussle without "advertising" as in, I've never paid for an ad on any of the social platforms or google ads. Most of my business comes from word of mouth, or hits on my website. But, is the SEO I do advertising? What about when I share my work to my socials, is that advertising?…

> But how would you define what's advertising and what's not? The same way we define what is and isn't political advertising? Or tobacco advertising, alcohol advertising etc. > But, is the SEO I do advertising? No, it's SEO. > What about when I share my work to my socials, is that advertising? Post a reel No, this is just sharing your work. > Likewise with product placement in films, influencer marketing, etc. Is it…

Sure, but in reality those reuglations either aren't equally enforced, or companies have always found ways around it. I could even argue that SEO should be considered a form of advertising as the intent of SEO is at the end of the day consumer manipulation.

Even with the tobacco advertising ban, tobacco use in movies is still a problem and even if not one specific product, it still encourages smoking and has a real world effect (and this applies to vaping now as well).

Hell, even product placement and merchandising in stores could be advertising. It does influence consumer behavior afterall.

I'm all for getting rid of ads but it the regulation has to have teeth, and be very well defined.

Re: Google, Meta and Microsoft to stop showing political ads in the EU

#30
post #3

Earlier quoted context omitted.

I would go even further: banning all ads, https://news.ycombinator.com/item?id=43595269

That'd be great. But how would you define what's advertising and what's not? I've built a relatively successful professional photography side hussle without "advertising" as in, I've never paid for an ad on any of the social platforms or google ads. Most of my business comes from word of mouth, or hits on my website. But, is the SEO I do advertising? What about when I share my work to my socials, is that advertising?…

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