For a non-Valley, non-VC, non-swing-for-the-fences (Sand Hill Road cookie cutter) startup, think about where your risks really lie (who is going to sue you; when; why; and for how much). If you have partners, then having someone walk you through all the 'what if things go wrong' stuff may be useful. If it's just you, then you can even postpone incorporation. As for tax - that's a nice problem to have, but it's not on…
Of course that adice mostly applies to trademarking names which clearly have no existing claimants (or at least none in your area of business) which would complicate things enough to require law firm time to resolve...