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If you're looking for a company to blame for the endless Google results of "top-10 ways of doing X" or "the best new vacuum cleaners review", look no further than HubSpot. Their business model was based on helping small business gain traction by writing a a lot of verbose blog posts. So now when you're looking how to fix a leaking faucet, you first have to read about the history of faucets.
If you're looking for a company to blame for the endless Google results of "top-10 ways of doing X" or "the best new vacuum cleaners review", look no further than HubSpot. Their business model was based on helping small business gain traction by writing a a lot of verbose blog posts. So now when you're looking how to fix a leaking faucet, you first have to read about the history of faucets.
Proof / refs?
HubSpot was very big on pushing companies to publish lots of content like blog posts and then having calls to action for people to submit their info in exchange for a whitepaper download or similar. Predictably if your main goal is to consistently publish blog posts and whitepapers to generate leads, and you don't have a strong culture of quality and good writing, it's going to lead to lots of slop (even before you could automate writing it with AI).
That being said, I'm not sure how much to blame HubSpot vs. this just generally having been a marketing approach/idea that was "in the air" while it sort of worked (for some definition of "worked"). I sort of remember a handful of companies at the time doing pretty good blog/content marketing by writing useful and thoughtful stuff, and then lots of companies going „got it, make blog and profit!“. But possible that the HubSpot push accelerated that a lot — I don‘t feel like I have a good intuition about that part.
The article isn’t providing a lot of convincing data that AI improved much of anything, only that it didn’t cause incidents. I really don’t understand why AI usage is mandatory for roles. Nobody’s doing anything like that for other productivity tools even when they’re proven to be helpful. Hell, a lot of employers can’t be bothered to provide basics like nice keyboards and monitors that exceed 1080p. The current era…
>Nobody’s doing anything like that for other productivity tools even when they’re proven to be helpful. Isn't mandating IDE usage a perfectly reasonable and common thing? It's a productivity tool after all.
If you're looking for a company to blame for the endless Google results of "top-10 ways of doing X" or "the best new vacuum cleaners review", look no further than HubSpot. Their business model was based on helping small business gain traction by writing a a lot of verbose blog posts. So now when you're looking how to fix a leaking faucet, you first have to read about the history of faucets.
The article isn’t providing a lot of convincing data that AI improved much of anything, only that it didn’t cause incidents. I really don’t understand why AI usage is mandatory for roles. Nobody’s doing anything like that for other productivity tools even when they’re proven to be helpful. Hell, a lot of employers can’t be bothered to provide basics like nice keyboards and monitors that exceed 1080p. The current era…
>Nobody’s doing anything like that for other productivity tools even when they’re proven to be helpful. Isn't mandating IDE usage a perfectly reasonable and common thing? It's a productivity tool after all.
If you're looking for a company to blame for the endless Google results of "top-10 ways of doing X" or "the best new vacuum cleaners review", look no further than HubSpot. Their business model was based on helping small business gain traction by writing a a lot of verbose blog posts. So now when you're looking how to fix a leaking faucet, you first have to read about the history of faucets.
Proof / refs?
Here is the original version of their book: https://www.amazon.com/Inbound-Marketing-Found-Google-Social...
Earlier quoted context omitted.
Proof / refs?
Their founders (Brian Halligan and Dharmesh Shah) are credited with defining "inbound marketing." Here is the original version of their book: https://www.amazon.com/Inbound-Marketing-Found-Google-Social...
Earlier quoted context omitted.
>Nobody’s doing anything like that for other productivity tools even when they’re proven to be helpful. Isn't mandating IDE usage a perfectly reasonable and common thing? It's a productivity tool after all.
I'd never have worked at a place that mandated a specific IDE. Luckily it's something I never encountered, if it's ever done this is the first I'm hearing about it.