Why does it seem like phishing is popular again? Maybe bad actors forgot how gullible humans were? I get phishing attempts nearly daily via email or sms and I honestly thought “Who would fall for this?” every time one came in. The only phishing I can see that would be extremely hard to detect are browser extension injections (either in extension window or page replacement) so the domain is legitimate.
Phishing attempts are usually low-effort and easily seen through, npmjs.help one was good though.
To make up for that, they cast a wide net. It's a numbers game, like the guys that ask every single woman they meet for their phone number. It costs nothing or next to it, and all you need is one for a payoff.