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Why Aren't People Going to Local and Regional In-Person Events Anymore?

brentozar.com

21–30 of 96 posts

Re: Why Aren't People Going to Local and Regional In-Person Events Anymore?

#21
I mean, there are so many factors. The piece covers many but I think there really are a few more that I've personally noticed:

- Companies have generally tightened belts on discretionary spending, which means fewer people are being paid to go to conferences and events. Many workplaces offered a relatively free hand when it came to company-sponsored conference trips, but now you're not only looking at paying your own way but taking PTO to do it!

- As someone who still makes an effort with in-person meetups: space is so hard to get unless you're well-funded. There used to be a plethora of startups around here that were happy to let you use their office after hours, but the end of ZIRP and the ensuing belt-tightening has taken a lot of these places off the list.

- AI has sucked so much air out of the room. AI-related meetups around here are still pretty common, lots of VC-funded AI startups lending their space to AI-related meetups. Heck, many even have a food and drinks budget. But if you're in any space that isn't AI this kind of support is basically completely non-existent.

Also, I think a major factor that can't be discounted are incentives for speakers. For the same reason most companies have switched to recorded announcements vs. live stage announcements, speakers are incentivized towards remote/recorded events vs. in-person since the content has much wider reach. It may be less useful for the in-person participants but you're optimizing for the long tail of people viewing remotely/viewing later.

Re: Why Aren't People Going to Local and Regional In-Person Events Anymore?

#22
post #7

As mentioned in the article, I think the single biggest reason was that Covid largely showed us that it is not strictly necessary to physically be together for everything. Conferences, announcements, etc all happened virtually and things were largely fine. Sure things like networking were lost (and the associated drinking), and while that was valuable was not necessarily the marketed reason for the events. We see the…

> (and the associated drinking)

I expect this, or lackthereof, is actually the biggest single reason. Which is to say that people aren't wanting to drink much anymore, so by extension they aren't going out to drink. Alcohol is known as the "social lubricant" for good reason. Despite a rise in use during the early stages of COVID lockdowns/restrictions, consumption of alcohol has dropped precipitously since — now at the lowest rate on record.

Re: Why Aren't People Going to Local and Regional In-Person Events Anymore?

#23
post #8

I love conferences and talks and wish I could go to them more — what stops me is the sudden drop in corporate sponsorship of them. It’s been nearly impossible to convince leadership to spend money to train their employees or to socialize within their own discipline, and while I’d love to go to conferences, taking time out of my own PTO and my own wallet to see them isn’t worth it.

> while I’d love to go to conferences, taking time out of my own PTO and my own wallet to see them isn’t worth it

I’ve been using PTO and my own dime for conferences this whole time! It’s been super worth it career-wise especially as a speaker. Lots of fun, meet great people, have a bunch of “sawdust” to show for it.

The biggest impact has been that people in the industry generally know of me and that lends itself to creating opportunities / opening doors that otherwise wouldn’t exist.

Re: Why Aren't People Going to Local and Regional In-Person Events Anymore?

#24
post #14
post #7

As mentioned in the article, I think the single biggest reason was that Covid largely showed us that it is not strictly necessary to physically be together for everything. Conferences, announcements, etc all happened virtually and things were largely fine. Sure things like networking were lost (and the associated drinking), and while that was valuable was not necessarily the marketed reason for the events. We see the…

On the contrary it actually showed me the value of person.

For better or worse, it’s kind of the double-edged sword of ICs insisting that WFH is fine and they don’t need to see other people in the office. Once you’ve made that argument, it’s hard to find a principled objection when management says “OK, no more conferences on our dime then.”

Re: Why Aren't People Going to Local and Regional In-Person Events Anymore?

#25
To the contrary, when all the good New York meetups (Papers We Love, Linux User Group) didn't come back, and inspired by the continuously running Munich Database Meetup and TUMuchData, I started the NYC Systems Coffee Club and co-started NYC Systems (talk series) after which came Berlin Systems Group, Bengaluru Systems Meetup, San Francisco Systems Club, Systems from HEL, DC Systems, Vancouver Systems, South Bay Systems, and Seattle Systems.

So I think people are really eager for high quality talks and chances to gather with smart people.

What's more I think there are not enough meetups in almost any major city to satisfy the demand of speakers or attendees. For example, NYC Systems gets hundreds of people asking to speak (we have 12 speakers a year) and gets 2-3x as many attendees wanting to come as we have space for.

Re: Why Aren't People Going to Local and Regional In-Person Events Anymore?

#26
I have seen some events doing very well and some doing very poorly. There are some factors not mentioned here.

The biggest is cost. Travel, especially lodging, is very expensive right now in major cities, especially in the US. People just can’t afford hundreds per night. If an event has a larger population density within reach of walking, driving, and public transportation then more people turn up.

Another is industry presence. Big companies have found that showing up at conferences and conventions isn’t really worth it. In the video game industry E3 died and nothing replaced it. Companies just post their own direct videos to make announcements. Apple even stopped gathering everyone in an auditorium and just does videos now as well. When the industry presence at an event, like maybe CES, diminishes, then that means there will be less attendees as well.

Also, a lot of events don’t offer attendees anything they can’t experience at home. If it’s a bunch of talks, just watch video of them later. No need to be in-person unless you really need to do some networking. Some events are able to offer attendees a reason to be physically present, and they still draw a crowd.

Re: Why Aren't People Going to Local and Regional In-Person Events Anymore?

#27
post #7

As mentioned in the article, I think the single biggest reason was that Covid largely showed us that it is not strictly necessary to physically be together for everything. Conferences, announcements, etc all happened virtually and things were largely fine. Sure things like networking were lost (and the associated drinking), and while that was valuable was not necessarily the marketed reason for the events. We see the…

> Conferences, announcements, etc all happened virtually and things were largely fine. Sure things like networking were lost (and the associated drinking), and while that was valuable was not necessarily the marketed reason for the events.

I haven't heard anyone say that things were fine. I and colleagues have participated virtually in ML conferences during covid and people almost unanimously said it was mostly useless. You can't compare zoom rooms to poster sessions, real social events with GatherTown etc. For papers you can just follow arXiv and configure alerts or browse the conference website. The networking and shared fun is core. People make friends/acquaintances, have discussions about how it is to live in another country, their job, their takes on events, gossip, and just general human exchange over beers etc. I know many of us here are introverts, but I'm still seeing it like this. It can be a bonding experience with colleagues to go to the same conference for a week, multiple times a year, you can become friends that will last long. Or it can be hell if you hate them. Two sides to the coin, I admit.

There are many things that can't be said fully openly, e.g. that the main purpose of such conferences is social. Because fun can't be reimbursed, the cog in the machine must be productive and efficient and serious. Except if it's structured like daycare activities mediated by a primary school teacher, i.e. "team-building workshops", whose concept already makes my stomach turn. People can socialize much better if it's not some structured forced activity but happens naturally alongside some other (non-made-up) activity, such as going to a conference and listening to talks etc.

Another thing is that you change your location and life a bit for a week (or a few days), shift your working style. If you stay in the same home or the same office and tune in virtually, most people just going to be multi-tasking. That's already the case for many meetings. People turn off their cameras, their mics, eventually even attendance dwindles. Then if you propose in-person events again, people are disinterested because they associate it with that low-engagement boring stuff, except they now also have to travel to it etc.

Re: Why Aren't People Going to Local and Regional In-Person Events Anymore?

#28
People are going to in-person events. The difference is now everyone and their grandmother just learned to code and there's a shitton of noise in tech meetups.

The only in-person events worth going to are those that have some kind of a filter on attendance, e.g. ones friends, investors, or employers invite you to.

I'm not interested in your Arduino project that detects pigeons with AlexNet.

Re: Why Aren't People Going to Local and Regional In-Person Events Anymore?

#29
post #14

Earlier quoted context omitted.

On the contrary it actually showed me the value of person.

For better or worse, it’s kind of the double-edged sword of ICs insisting that WFH is fine and they don’t need to see other people in the office. Once you’ve made that argument, it’s hard to find a principled objection when management says “OK, no more conferences on our dime then.”

I can't imagine wanting to go to even a local conference unless it's a paid alternative to doing real work in a shitty office. Like sure, it's better than that. But certainly not wanting to travel for it. Like if it's just "getting me out of" WFH, lol, no, I'll pass.

I like social events well enough, but Christ, I'd rather go to some other profession's conference than a tech conference. If I started showing up at them it'd be a sign of distress, that I was desperate for a job and my existing network had failed me.

Re: Why Aren't People Going to Local and Regional In-Person Events Anymore?

#30
post #7

As mentioned in the article, I think the single biggest reason was that Covid largely showed us that it is not strictly necessary to physically be together for everything. Conferences, announcements, etc all happened virtually and things were largely fine. Sure things like networking were lost (and the associated drinking), and while that was valuable was not necessarily the marketed reason for the events. We see the…

Almost no one in my field goes to conferences to "learn" anything. Panels don't say anything controversial it's all a giant marketing presentation. Two or three years in you hear the same shit again and again and zone out.

What people do go to conferences for is networking and meeting people. It's often the only time some folks are in the same spot for a face to face dialog. That is 100% not replicable online.

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