I really dig the simplicity of the process. I love that the entire top of the homepage not only shows exactly what you offer, but it is, essentially, your entire user-facing product. The price point is a little high compared to normal custom t-shirt offerings, but if you're offering higher quality shirts and a better user experience, then that isn't a bad thing. A couple of suggestions: 1. The person/model used for t…
I actually agree with every point you raise. We've got a great deal to improve upon but like you say at the end, it has only been a quick project thus far.
I hope you'll take a look back (or follow one of us on twitter - @tomcavill / @helvetitee / @ccharlesworth) so you can see the site improve over the next few weeks.
Thanks again for taking the time to comment.