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Ask HN: How effective are "share this" buttons?

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Re: Ask HN: How effective are "share this" buttons?

#23

I don't know how effective it is. But, do you all know that there is actually a startup behind this "share this" button? http://sharethis.com/ And, they are doing quite well too - http://siteanalytics.compete.com/sharethis.com/?metric=uv

there's also addthis.com and addtoany.com

Re: Ask HN: How effective are "share this" buttons?

#24
post #10

All this is speculation, we need data. Someone needs to write a script for Share This which records every time someone clicks on it and then compare those numbers to the amount of actual traffic, to find out what percentage of visitors click that button. Volunteers?

I can't speak for Share This, but here's some actual data for AddThis from my site, http://onlineslangdictionary.com/ :

Past year: 1.5 million visits, 4.7 million pageviews, and 108 "saves" via AddThis.

In the past month, 40% of saves were for Facebook, 40% for Google Bookmarks, and 20% for browser bookmarks.

Re: Ask HN: How effective are "share this" buttons?

#25
post #19
post #8

As I user I do use these buttons, when I am not on my personal machines. If I am on one of my own machines, I use the wonderful Firefox plugin Shareaholic http://www.shareaholic.com/ to easily share links. As a developer would I use these buttons? Yes. Why use these buttons when it is possible for users to manually share links using X service? Because these buttons reduce the cognitive load of sharing that link. Maki…

like another user mentioned, shareaholic looks pretty interesting. however, i think browser plugins are too high friction for an average user to install. has anyone implemented something similar as a bookmarklet?

"high friction"

I like that, I'm stealing it. :)

Re: Ask HN: How effective are "share this" buttons?

#29
This is a complete guess and have no evidence to support it:

I don't believe the buttons offer ANY advantage because the people most likely to use them are the same crowd of enthusiasts that already have the bookmarklets in their "bookmark toolbar" that offer the exact same functionality.

Re: Ask HN: How effective are "share this" buttons?

#30
post #19
post #8

As I user I do use these buttons, when I am not on my personal machines. If I am on one of my own machines, I use the wonderful Firefox plugin Shareaholic http://www.shareaholic.com/ to easily share links. As a developer would I use these buttons? Yes. Why use these buttons when it is possible for users to manually share links using X service? Because these buttons reduce the cognitive load of sharing that link. Maki…

like another user mentioned, shareaholic looks pretty interesting. however, i think browser plugins are too high friction for an average user to install. has anyone implemented something similar as a bookmarklet?

I'm releasing a prototype in a few days. Sit tight.
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