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Google shifts goo.gl policy: Inactive links deactivated, active links preserved

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Re: Google shifts goo.gl policy: Inactive links deactivated, active links preserved

#21
post #6
post #4

Earlier quoted context omitted.

Presumably, saving disk space on some google servers.

More than disk space I think they care about having short links, higher cache hit rates and saving RAM on their fleet.

If they really are only purging the inactive ones, this shouldn't impact cache hit rate much.

Re: Google shifts goo.gl policy: Inactive links deactivated, active links preserved

#22

I'll never use a URL shortener again.

Any form of URL is at best a point in time reference.

Shortened or not, they change, disappear, get redirected, all the time. There was once an idea that a URL was (or should be) a permanent reference, but to the extent that was ever true it's long in the past.

The closest thing we might have to that is an Internet Archive link.

Otherwise, don't cite URLs. Cite authors, titles, keywords, and dates, and maybe a search engine will turn up the document, if it exists at all.

Re: Google shifts goo.gl policy: Inactive links deactivated, active links preserved

#23
post #11

I don't understand. For you to see the message, you have to click on the link. Your clicking on the link must mean that the link is active, since it is getting clicks. So why is the link being deactivated for being inactive?

> showed no activity in late 2024

Apparently they measured it once by running a map-reduce or equivalent.

I don’t see why they couldn’t measure it again. Maybe they don’t want it to be gamed, but why?

Re: Google shifts goo.gl policy: Inactive links deactivated, active links preserved

#24
post #18

What amazes me is that this wasn't the original plan. What product manager thinks "the best thing for our customers is to delete their data!". > We understand these links are embedded in countless documents, videos, posts and more, and we appreciate the input received. How did they think the links were being used?

i read in an earlier thread for this on HN - "this is a classic example of data driven product decision" aka we can reduce costs by $x if we just stopped goo.gl links. Instead of actually wondering how this would impact the customers. Also helps that they are in a culture which does not mind killing services on a whim.

If companies can spend billions on AI and not have anything in return and be okay with that in the ways of giving free stuff (okay, I'll admit not completely free since you are the product but still free)

Then they should also be okay for keeping the goo.gl links honestly.

Sounds kinda bad for some good will but this is literally google, the one thing google is notorious for is killing their products.

Re: Google shifts goo.gl policy: Inactive links deactivated, active links preserved

#26
post #10

I'll never use a URL shortener again.

Has there ever been one that survived for a really long time?

https://www.doi.org/ has been going for 27 years[1].

[1]: https://en.wikipedia.org/wiki/Digital_object_identifier

Re: Google shifts goo.gl policy: Inactive links deactivated, active links preserved

#27

Earlier quoted context omitted.

[flagged]

Do PMs at Google have so much power that they can shut down a product used by billions of people?

They can write the proposals to do so and if it gets picked up by a VP and approved, then they can cite that on their promo.

Re: Google shifts goo.gl policy: Inactive links deactivated, active links preserved

#28
post #6
post #4

Earlier quoted context omitted.

Presumably, saving disk space on some google servers.

More than disk space I think they care about having short links, higher cache hit rates and saving RAM on their fleet.

I find even this incredibly stingy... Back of the envelope:

1043*1000000000 / (1023^3)

10 4 byte characters times 3 billion links, dividing by 1 GB of memory...

Roughly 111 GB of RAM.

Which is like nothing to a search giant.

To put that into perspective, my Desktop Computer's max Mobo memory is 128 GB, so saying it has to do with RAM is like saying they needed to shut off a couple servers...and save like maybe a thousand dollars.

This reeks of something else, if not just sheer ineptitude...

Re: Google shifts goo.gl policy: Inactive links deactivated, active links preserved

#29

Earlier quoted context omitted.

[flagged]

Do PMs at Google have so much power that they can shut down a product used by billions of people?

They’re not shutting down a product, they’re removing old links.

I’m not defending it, just that I can absolutely imagine Google PMs making a chart of “$ saved vs clicks” and everyone slapping each other on the back and saying good job well done.

Re: Google shifts goo.gl policy: Inactive links deactivated, active links preserved

#30

I'll never use a URL shortener again.

The same reason you did in the first place -- despite a ton people who saw the future saying you shouldn't -- is the reason why the next generation of people will do it despite you trying to warn them.
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