I am still confused (customer of freshbooks). Are they officially changing their name from freshbooks to cloudaccounting OR they are just adding more features that supports accounting ?
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FreshBooks moves from Online Invoicing to Cloud Accounting
21–30 of 34 posts
Re: FreshBooks moves from Online Invoicing to Cloud Accounting
#22Does that mean we'll finally see double-entry ledgers?
Arbitrary numbers of documents that can be attached to each transaction?
I would love to switch over to a sane product ... if these two capabilities are available.
Re: FreshBooks moves from Online Invoicing to Cloud Accounting
#23I think every bootstrapping founder should print this out and stick it on their wall: When we launched no one cared and 24 months after starting we had only 10 paying customers and revenues of $99 per month.
I just snipped that exact quote and saved it. I would really love to see this unpacked a bit more. Anyone know of similar stories of struggle by other successful software entrepreneurs?
Re: FreshBooks moves from Online Invoicing to Cloud Accounting
#24When I got the e-mail from them this morning, all I could think of is "what a shame". Freshbooks is such a great name/brand, and in my mind, the "books" part of the name was still enough to at least allude to "bookkeeping".
They'll still be called FreshBooks. The page has been updated since the email was sent to make that clearer.
Re: FreshBooks moves from Online Invoicing to Cloud Accounting
#25I am still confused (customer of freshbooks). Are they officially changing their name from freshbooks to cloudaccounting OR they are just adding more features that supports accounting ?
Well their logo now says "FreshBooks Cloud Accounting" I believe it used to just say FreshBooks.
actually it used to say "Freshbooks painless billing". So it seems like they got bullied by someone (intuit??) to remove the word "billing'? or is it just a company decision. But whatever it is, I love freshbooks for what they do. brilliant design and execution of a critical pain point.
Re: FreshBooks moves from Online Invoicing to Cloud Accounting
#26"So here's the news: from this day forward, FreshBooks is Cloud Accounting. We're not changing our name, we're just changing the way we describe our services." The news is a new marketing strategy? Um, ok.
It's a change to their approach to the user interface and workflow.
"This change is already underway. Recently we released the Account Overview. The page is a simple and straightforward financial dashboard for your business. It's a step closer to accounting and it is the single most positively received change to FreshBooks we have ever released – 99.3% of you decided to make it your new home page. We have more in store in the coming weeks and months, over which time we hope you will see how cloud accounting with FreshBooks is great for you.
I wanted you to hear about our evolution to cloud accounting from me first. This is a subtle but meaningful change, again, almost 10 years in the making."
So not just a marketing thing.
Re: FreshBooks moves from Online Invoicing to Cloud Accounting
#27Earlier quoted context omitted.
FreshBooks is not changing it's name - we are changing the way we describe our services. Why? When we started almost 10 years ago we only offered online invoicing. Since then we have added things like the ability to track expenses and a profit & loss statement. As a result our customers have started calling us cloud accounting, so we are changing the way we describe ourselves to reflect that, and to better signal wha…
Ah, I think the confusing line in your long letter is: "So here's the news: from this day forward, FreshBooks is Cloud Accounting". That turn of phrase is normally used when you are rebranding a company, not changing its tagline; the confusion is reinforced by using capital letters for Cloud Accounting. I think you meant: "from this day forward, FreshBooks means cloud accounting" I'm not a customer but you have some…
I agree. The letter should have said "Changing tagline from painless billing to cloud accounting" etc.
Re: FreshBooks moves from Online Invoicing to Cloud Accounting
#28I think every bootstrapping founder should print this out and stick it on their wall: When we launched no one cared and 24 months after starting we had only 10 paying customers and revenues of $99 per month.
Wow, that should give us all some perspective. Crazy how things can change!
Re: FreshBooks moves from Online Invoicing to Cloud Accounting
#29This doesn't directly have to do with this post, but I'm going to ask it anyways:
Can I use Freshbooks as a business accounting solution for my subscription SaaS?
If no, what is the current leading solution for accounting when it comes to recurring income? My accounting right now consists of csv file exports and excel sheets. Automating this somehow would be the bee's knees.
Re: FreshBooks moves from Online Invoicing to Cloud Accounting
#30This doesn't directly have to do with this post, but I'm going to ask it anyways: Can I use Freshbooks as a business accounting solution for my subscription SaaS? If no, what is the current leading solution for accounting when it comes to recurring income? My accounting right now consists of csv file exports and excel sheets. Automating this somehow would be the bee's knees.
Well, they do have an API, so if you're willing to get your hands a little dirty, I don't see why not.