The article didn't nail down an exact reason. Here is my guess. The quote from Andy Hertzfeld suggests the limiting factor was the memory
bandwidth not the memory volume:
> The most important decision was admitting that the software would never fit into 64K of memory and going with a full 16-bit memory bus, requiring 16 RAM chips instead of 8. The extra memory bandwidth allowed him to double the display resolution, going to dimensions of 512 by 342 instead of 384 by 256
If you look at the specs for the machine, you see that during an active scan line, the video is using exactly half of the available memory bandwidth, with the CPU able to use the other half (during horizontal and vertical blanking periods the CPU can use the entire memory bandwidth)[1]. That dictated the scanline duration.
If the computer had any more scan lines, something would have had to give, as every nanosecond was already accounted for[2]. The refresh rate would have to be lower, or the blanking periods would have had to been shorter, or the memory bandwidth would have to be higher, or the memory bandwidth would have had to be divided unevenly between the CPU and video which was probably harder to implement. I don't know which of those things they would have been able to adjust and which were hard requirements of the hardware they could find, but I'm guessing that they couldn't do 384 scan lines given the memory bandwidth of the RAM chips, and the blanking times of the CRT they selected, if they wanted to hit 60Hz.
[1]https://archive.org/details/Guide_to_the_Macintosh_Family_Ha...
[2]https://archive.org/details/Guide_to_the_Macintosh_Family_Ha...