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Choviva: Chocolate replacement with less CO2 emissions

choviva.com

21–30 of 67 posts

Re: Choviva: Chocolate replacement with less CO2 emissions

#21

I see why they're leaning into the environmental angle, but I think they're better off marketing their product as upscale, better than regular chocolate. They should be selling upscale, luxury-priced high-end "chocolate" bars, doing taste tests against fancy brands.

While I haven't tried it I think the environmental/conflict-free angle may be the only one they can target. The organic/vegan/vegetarian angle is already out since we do have chocolate meeting that criteria. The fact that their products page has most/all of the products combined with something else leads me to believe the taste isn't there yet which is why IMO they can't go the luxury route if they have an inferior substitute.

Would love to hear from someone who has tried it.

Re: Choviva: Chocolate replacement with less CO2 emissions

#22
post #5

I used to watch sci-fi films and think: "well this isn't realistic, people simply wouldn't accept eating Soylent Green or a nutrient paste ration" Now I realise that these things will come to us branded up as desirable and high-status. It isn't ultra-processed pea protein, this is a 'vegan steak' Human beings evolved to eat whole foods. If you're going to eat something else, you better be very, very sure about the lo…

> Human beings evolved to eat whole foods. If you're going to eat something else, you better be very, very sure about the long-term effects.

Of all the things humans in a modern world do, that's the thing you're critical of? Do you use computers, sit all day, drive a car, take medicine, ...?

Re: Choviva: Chocolate replacement with less CO2 emissions

#23
post #12
post #9

Earlier quoted context omitted.

These types of arguments are so tiresome. As if the only thing anyone on the entire planet is trying to do is decrease the carbon footprint of a Hershey's bar. If we wait around for a the panacea of solutions, we'll be wiped out as a species well before that solution hits (sadly human extinction seems to be that panacea solution). Instead, people do whatever they can where they can. I can choose to use a stainless st…

Try working out the math. I’m a little tired of your argument. You are wrong. We really do need to address the really big things.

There IS a lot of effort to address the really big things, all over the world!

Re: Choviva: Chocolate replacement with less CO2 emissions

#25

If I’m going to eat a fast-food burger other than in-n-out I may as well eat a beyond burger or something else non-meat because McD’s and BK’s meat are nothing like real meat. If I’m going to eat a Kit Kat or some other gas station candy bar I may as well eat artificial chocolate because it pretty much already is fake chocolate. However I can’t eat a Beyond BK (do they make those anymore? Or the White Castle beyond b…

I realize I may not be the average consumer, but I love Impossible Burgers. I generally try to limit my intake of mammalian meat for animal welfare reasons, but I've found no other alternative satiates that "red meat craving" like an Impossible burger can for me.

I love chocolate, and while I'm skeptical this will taste like my favorite dark chocolate, I'm open-minded that it could be a viable substitute on some occasions.

Re: Choviva: Chocolate replacement with less CO2 emissions

#28

I see why they're leaning into the environmental angle, but I think they're better off marketing their product as upscale, better than regular chocolate. They should be selling upscale, luxury-priced high-end "chocolate" bars, doing taste tests against fancy brands.

I don't think you can sell a luxury brand without a luxury story behind it. The creation of a substitute good in times of high cacao prices is the opposite of a luxury.

Luxurious margins make it possible to promote a luxury story. Think like Häagen-Dazs.

> "Häagen-Dazs" is an invented pseudo-Scandinavian phrase coined by the American Reuben Mattus, in a quest for a brand name that he claimed was Danish-sounding.

https://en.wikipedia.org/wiki/H%C3%A4agen-Dazs

Re: Choviva: Chocolate replacement with less CO2 emissions

#30

If I’m going to eat a fast-food burger other than in-n-out I may as well eat a beyond burger or something else non-meat because McD’s and BK’s meat are nothing like real meat. If I’m going to eat a Kit Kat or some other gas station candy bar I may as well eat artificial chocolate because it pretty much already is fake chocolate. However I can’t eat a Beyond BK (do they make those anymore? Or the White Castle beyond b…

I realize I may not be the average consumer, but I love Impossible Burgers. I generally try to limit my intake of mammalian meat for animal welfare reasons, but I've found no other alternative satiates that "red meat craving" like an Impossible burger can for me. I love chocolate, and while I'm skeptical this will taste like my favorite dark chocolate, I'm open-minded that it could be a viable substitute on some occa…

I can’t remember which one did the BK Whopper and White Castle burgers - beyond or impossible. (I live in Europe but was spending most of my time in the USA when these came out).

Whatever one it was - it has a heme protein extracted from soybean roots which gives it that blood smell and taste that is so satisfying.

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