Good marketing ploy. Causes people to freak out for a minute with thoughts like "is this a trend? Can this rate be sustained? Am I behind?". And here I am commenting, so he wins. All that said, please keep in mind: 1. Gravity still exists, financially and otherwise. Reality too. 2. Strong teams still win. "Pay me $1000/hr with $10,000 NDA bonus or I'll be in my trailer" might get press, but the assumptions and arroga…
However, the $10,000 fee (or at least some significant fee) for signing an NDA bonus is fairly reasonable. Most NDAs are usually unnecessary, inappropriately scoped, and force the person signing it to take on a substantial legal liability - I wish more people would refuse to sign them or require compensation for doing so.