VC-funded startups go out of business. Bootstrapped startups go out of business. While there is a large gap in the two models in terms of finances, operations and everything else, trying to argue that customers should pick your company purely because you haven't raised money shows that you are either deliberately being insincere or know nothing about the industry, neither of which are great selling points. If you wan…
Bootstrapped startups go out of business because they are not profitable.
As a customer, knowing that a vendor is already profitable and sustainable is a big green light.