This would almost certainly be a winning strategy.
Dear Marissa: Think Different
21–30 of 72 posts
Re: Dear Marissa: Think Different
#22Just an FYI: two of Yahoo's stronger properties are Yahoo Sports and Yahoo Finance, both of whom haven't historically had a large female audience. The other properties that might attract a female audience haven't done as well.
That's not to say Yahoo can't sell these and purchase the properties Dave mentions, of course. It's just that Yahoo currently doesn't have a core strength in targeting women and would need to reach out a lot to build that competency.
Re: Dear Marissa: Think Different
#23Earlier quoted context omitted.
This presupposes that the industry-wide preference for male employees is not discriminatory, which scarcely goes without saying.
You suppose that there is an "industry-wide preference for male employees". Just like I suppose there is an "industry-wide preference for female employees" in K-6 education.
That there is a preference is a statistical fact; the controversial question is what is the cause for the preference.
Incidentally, even if we were to pretend to compare the industries of "technology" and "education of children between the ages of 6 and 12", your quip fails the test: A majority of teachers may be female, but there is no such majority among those in "leadership positions" (administrators, principals and superintendants).
Re: Dear Marissa: Think Different
#24I think this is a huge opportunity for companies in general. Let's face it, most companies are run by dudes and we're largely clueless when it comes to understanding what women want. I think there's a massive opportunity for any company that chooses to focus on women right now, whether that's Yahoo or a brand new startup.
Re: Dear Marissa: Think Different
#25This is an interesting idea, but the title is dangerous. As has been pointed out a lot lately, making something "pink" doesn't mean you can sell it to women. :) Edit: Just noticed that Gina Trapani helped forge the headline... It's probably OK ;)
Why not? Pandering to a demographic is an old and common tactic to sell more goods. Want to sell auto and power tools to women? Just change the style a bit: http://www.tomboytools.com/
Re: Dear Marissa: Think Different
#26This is an interesting idea, but the title is dangerous. As has been pointed out a lot lately, making something "pink" doesn't mean you can sell it to women. :) Edit: Just noticed that Gina Trapani helped forge the headline... It's probably OK ;)
Why not? Pandering to a demographic is an old and common tactic to sell more goods. Want to sell auto and power tools to women? Just change the style a bit: http://www.tomboytools.com/
Pandering to a demographic is fine as long as you actually respect the people in that demographic. Too often (especially in tech) people make something pink and assume that women will buy it, regardless of how good it actually is.
Re: Dear Marissa: Think Different
#27Earlier quoted context omitted.
You suppose that there is an "industry-wide preference for male employees". Just like I suppose there is an "industry-wide preference for female employees" in K-6 education.
That there is a preference is a statistical fact; the controversial question is what is the cause for the preference. Incidentally, even if we were to pretend to compare the industries of "technology" and "education of children between the ages of 6 and 12", your quip fails the test: A majority of teachers may be female, but there is no such majority among those in "leadership positions" (administrators, principals a…
Is it? Preference would mean that for a woman in IT seeking a job it is harder than for a man, right? Given that high female employment percentages look good in an IT manager's report I doubt that this is the case but if you have some relevant statistics please share.
Re: Dear Marissa: Think Different
#28The entire post is discriminatory... claiming that content and services such as Pinterest and Martha Stewart are specifically feminine. I wouldn't know how to cook an omelet if it weren't for Martha Stewart, and I know plenty of males, not to mention the non binary gendered, Pinterest users.
Re: Dear Marissa: Think Different
#29"What if Marissa made it known that Yahoo would be the best tech company in the world for hiring women execs, putting women in leadership positions, and advancing the opportunities for women in the workplace (as Sheryl Sandberg is so well-known for promoting at Facebook)?" Sounds discriminatory to me.
Indeed. It's funny because I would argue that Asian men represent a notable minority in U.S. tech companies but have very little representation in executive positions at tech companies.
Re: Dear Marissa: Think Different
#30Interesting thoughts. Creepy stalker collage!