Passing the current user ID/tenant ID inside ctx has been super useful for us. We’re already using contexts for cancellation and graceful termination, so our application-layer functions already have them. Makes sense to just reuse them to store user and tenant IDs too (which we pull from access tokens in the transport layer).
We have DB sharding, so the DB layer needs to figure out which shard to choose. It does that by grabbing the user/tenant ID from the context and picking the right shard. Without contexts, this would be way harder—unless we wanted to break architecture rules, like exposing domain logic to DB details, and it would generally just clutter the code (passing tenant ID and shard IDs everywhere). Instead, we just use the "current request context" from the standard lib that can be passed around freely between modules, with various bits extracted from it as needed.
What’s the alternatives, though? Syntax sugar for retrieving variables from some sort of goroutine-local storage? Not good, we want things to be explicit. Force everyone to roll their own context-like interfaces, since a standard lib's implementation can't generalize well for all sitiations? That’s exactly why contexts we introduced—because nobody wanted to deal with mismatched custom implementations from different libs. Split it into separate "data context" and "cancellation context"? Okay, now we’re passing around two variables instead of one in every function call. DI to the rescue? You can hide userID/tenantID with clever dependency injection, and that's what we did before we introduced contexts to our codebase, but that resulted in allocations of individual dependency trees for each request (i.e. we embedded userID/tenantID inside request-specific service instances, to hide the current userID/tenantID, and other request details, from the domain layer to simplify domain logic), and it stressed the GC.