I feel like the headline is burying the lede here: every Dell sub-brand is going away expecting for the new “Pro” and “Pro Max”. Reminds me a lot of how Apple in the late 90s got rid of their Performa/Centris/Quadra/etc. for more obvious, matter-of-fact names.
It's a transparent ripoff of Apple's branding. Should I get the "Dell Pro Max ", the "Dell Pro Max Plus", "Dell Pro Plus", or the "Dell Premium"? I understand cleaning up the model lineup, but jeez.
I thought you were joking, but these do seem to be options in the new, simpler branding!