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Kicksend partners with Walgreens for 1hr photo printing from your iPhone

blog.kicksend.com

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Re: Kicksend partners with Walgreens for 1hr photo printing from your iPhone

#22
post #10

Do people want to print photos? Wasn't there an article a couple years ago about how Flickr was making less than $1k per year on people clicking the "Order prints" button?

If true (and I'll assume it is) this is just a basic conversion-funnel problem. If your funnel looks like this:

  - user takes photo on their iPhone
  - user successfully learns of Flickr's existence
  - user successfully opens Flickr account
  - user successfully uploads photo to Flickr
  - user successfully navigates to Flickr, sees photo
  - user decides to order prints
  - user finds and navigates "order prints" workflow
  - user gets prints in the mail three days later
...your conversion rate is one number. If your funnel looks like this:

  - user takes photo on their iPhone
  - user decides they like photo and want a print
  - user goes to local store which has sold photo prints for 30 years
  - user hands camera and $5 to store employee
  - user receives prints ten minutes later
your conversion rate is a completely different number, and it would not be surprising to learn that number B is orders of magnitude different from number A.

Re: Kicksend partners with Walgreens for 1hr photo printing from your iPhone

#23
post #18
post #8

Earlier quoted context omitted.

that's not how percentages work. If Apple takes a 30% cut of your price, then you have to raise your price by 42.8% to still make the same amount of money.

Ah, but if you offered the same service to Android users you couldn't do that, because you aren't allowed to price things differently between iOS and other purchasing options. Unless that has changed.

I believe there's no restriction on pricing on different platforms. If mostly wealthy people have iOS devices, then I might set app price to a higher value than Android just to encourage purchases on Android. I think no one will ever care.
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