They are blatantly trying to shock people and go against the brand heritage to get publicity, looks like something from the Cybertruck playbook. Sales and reputation have been declining for a while, maybe this is a last chance gamble. It could work out for them.
With such a shitty product? I doubt it. This car is dead on arrival (just the shape makes zero sense and goes against everything EV need and against all their benefits).
Well, we've yet to see the actual product.